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Is Loyalty Broken and Is Transactional Loyalty Dead?
Manage episode 414121983 series 3563040
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In Episode 12 of the Loyalty Leaders Podcast, Loyalty Summit Global Chair David Feldman is joined by Adam Posner, CEO – The Point of Loyalty and publisher of the annual For Love or Money loyalty research.
In this first of a two-part interview - David and Adam discuss the latest trends in loyalty research and explore whether loyalty is broken; are birthday rewards meaningful or simply blah; team engagement; as well as loyalty metrics of success.
In Part 2, David joins Penny Shaw, former Global Loyalty Manager at IKEA, to talk about transactional loyalty and whether it is still relevant for loyalty programs.
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