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Loyalty Leaders Podcast: Exploring the Loyalty Renaissance
Manage episode 407484291 series 3563040
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In this episode of the Loyalty Leaders Podcast, we have a pair of two-part interviews with loyalty leaders recorded during the lead-up for our Loyalty Summit CXM Americas conference in Los Angeles this past November.
Segment One: Rick Ferguson joins Loyalty Summit CXM co-chair Phil Rubin and Loyalty Juggernaut CEO Shyam Shah for a recap of Loyalty Summit CXM, a discussion about the Loyalty Renaissance, and a case study on coalition loyalty in Latin America. This segment is part one of the full discussion; we’ll air Part Two in our next episode.
Segment Two: Phil Rubin joins Loyalty Method’s Emil Sarkissian and the Mallet Group’s Marc Berman in a discussion of the retail loyalty renaissance. In part one, Phil and company discuss the demise of third-party cookies, moving beyond transactional loyalty, and why loyalty programs have become a strategic asset for brands. Part Two of this discussion will air in our next episode.
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