Episode 17: Network Marketing

Lunch With The Garzas

The Garza approach to network marketing

Be a resource over a salesman Patience, Patience, Patience Consistency just like anything else Don’t spam Don’t cold message sell Don’t cold call Don’t act aggressive Don’t act out of desperation (word vomit) Don’t chase family and friends Build genuine relationships

Picking a company

Hot products/Industry Consumable/customers Support system/community Extensive trainings Mentorship Duplicatable system Comp Plan

Sign up

Select a GREAT upline Learn the business as you go Start thinking in terms of volume vs. dollars START NOW. Begin sharing everyday. No analysis paralysis. Be comfortable with your decision. Decide your financial goals: this will help you understand if you should begin promoting the products or the products & opportunity Become a resource: learn as much as possible about your product

Branding

Figure out your demographic
Age Income Average Gender How do they receive info
Online or traditional

Traditional
Business Cards Events Belly to belly networking Festivals

Online (Pick your current strongest platform)
Facebook Instagram Youtube

Facebook (Virtual Business Card) Go live
Quality photos
Profile pic Cover Photo Photos overall
About Section
Passions
Friends
3000 to 5000 quality friends Groups Influencers Page
Relatable posts
Add people who comment things you like Message but don’t sell, just connect
People you randomly meet, connect on FB This is your garden, because it takes time to grow and benefit Most likely will watch for 3 months before joining

Posts
Quality counts Stories Paycheck Lifestyle Family Passions Interests Build and audience and give them value Find out what their problems and pain points are, then create content that helps solves them Become a resource If they see you as someone who can get them to where they want to go, they’re most likely to join

Follow the leader if your upline has a great system OR Create an environment for your team

Private group
Be available Members only Extensive trainings Educational Lives Team Promos (Incentivize) Strong interaction Graphics Giveaways Be available Create an extended family vibe Weekly Lives (Q&A) Constantly be coming up with new ways to make your teams life easier

Group chat
Community Venting General questions Friendships Make it self sufficient (Because of great trainings)

Talking with Potentials

DO NOT WORD VOMIT (TAKE IT EASY) Someone inquires, send them a link to a video or series of videos explaining your company and product then do Q&A with them This is how you find out who is serious (time management) If they can’t take the time to watch the video then let them sit on it and eventually they will once they see you hit a rank or get a bonus (It’ll remind them) Find out their pain points for needing the product or company (Health or financials) Let them decide on their own, do not be aggressive, this looks desperate Follow up rule: The double
2,4,8,16,32 etc etc Absence adds value

Self-Development/Self-awareness

Podcasts Youtube Networking Tonality Psychology of marketing People skills Leader skills How other leaders build businesses