Expired Listings, Negotiating, & Hiring Your Friends

Luxury Real Estate Talk

In this one-on-one with Sara Littlefield—a Connecticut real estate professional who has personally closed half a billion dollars in residential sales—we open with a discussion about how Sara’s corporate experience has shaped her approach to marketing real estate.
Sara offers some great insight on negotiating. Besides seeking the “highest and best price,” how do you get more bids, and therefore better terms?
Stressing the importance of a “teamwork approach” to agent/client relations, we talk about how to have more effective conversations. Sara shares her experience working with expired listings and her strategies for selling homes that have already been listed multiple times.
In regard to marketing materials, we discuss analytical vs. emotional buying. Sara and I also talk about hiring your friends, if it’s ever a good idea, and the option of co-listing.
We finish the discussion with more advice for sellers interviewing agents, and Sara offers one important question that luxury sellers often forget to ask.
***ABOUT THIS WEEK'S GUEST***
Sara Littlefield, a respected professional in the real estate market, is always on the cutting edge of the industry.
Sellers want fast, high sales, while buyers want quick, comprehensive information and Sara delivers. As a top-listing and top-selling agent, Sara takes most pride in meeting each of her client's unique and individual needs.
Sara has received the highest award by Wall Street Journal for top 1% Realtors in the country. She has also been honored with many customer service achievement awards, earned through customer satisfaction ratings.
Her clients especially appreciate her dedication, calm, good counsel, and focused, innovative, passionate and responsive approach to their real estate needs. She's excellent in an ever-changing, complicated and challenging market.
In graduate school, Sara specialized in negotiations and taught international students International Negotiation & Mediation courses. Her corporate experience with Apple, Xerox, Priceline and Avery Dennison provide clients with a sophisticated and refined marketing approach to their properties.
***GET IN TOUCH WITH SARA***
Facebook: saralittlefieldco
Website: SaraLittlefield.us
Zillow: zillow.com/profile/Littlefield1
***ABOUT THE SHOW***
Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate.
Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes.
Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market.
Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada.
Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.