The Metrics Maestro: Alex White on Rocking the Music & Tax Industries

Made It with Connor Tomkies

In this episode we sit down with Alexander White, the co-founder of Next Big Sound. Alexander shares his journey from launching a music data business during his senior year at Northwestern to its acquisition by Pandora for a remarkable 10x revenue multiple. Discover how Alexander's passion for data led him to his next venture, focusing on uncovering and optimizing tax incentives and credits for businesses. Tune in for insights on entrepreneurship, the music industry's data revolution, and the untapped potential of government incentives.

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Chapters

[00:00:00] Introduction
[00:00:16] Starting Next Big Sound in College
[00:00:59] Early Investments
[00:01:44] Initial Business Model
[00:02:16] Understanding Trends and Early Adopters
[00:02:30] Tour Managing a Band
[00:04:00] Gathering Data and Selling to Music Industry
[00:04:53] Scaling the Business
[00:06:00] Series A Funding and Music Industry Dynamics
[00:06:56] Pandora Acquisition
[00:09:00] Integrating with Pandora
[00:12:16] Post Exit Identity Crisis
[00:14:13] Team Dynamics at Pandora
[00:16:00] Leveraging Youth
[00:17:30] Post Exit Life
[00:18:30] Professor Role at NYU
[00:23:15] Investor & Author Roles
[00:27:30] Working at Pandora
[00:32:00] Taking a Break
[00:36:56] Tax Credits and Incentives Implementation
[00:39:30] Working with CPA Networks
[00:46:00] Engaging with Large Tax Firms
[00:50:00] Leveraging Tax Credits
[00:56:00] Conclusion

Alexander's Stuff:

Website: https://alexanderswhite.com/
X: https://x.com/mralexwhite
LinkedIn: https://www.linkedin.com/in/alexanderswhite/

My Stuff:

Podcast: https://www.madeitpod.com/
Website: https://www.connortomkies.com/
X: https://twitter.com/ConnorTomkies
LinkedIn: https://www.linkedin.com/in/connortomkies/