Manage episode 151531280 series 1030444
"In the environment, things need to be simplified, they need to have a quick read. You scale things very differently in environmental graphics than typical graphic design applications."
Amy Lukas, Cameron Smith and Molly Mazzolini—co-founders & creative partners of Infinite Scale—join the show to tell the story of their environmental design firm.
The three partners give us a view into their individual backgrounds and tell the story of how they met and what led to eventually founding their own design firm.
Cameron & Amy discuss how they landed their first major project for a the NFL and shares a bit about their design and pitch process, including assessing a city and the opportunity for design.
Additionally, Molly shares how they approach branding from a strategic and relationship perspective; as well as explains what a brand activation is.
Amy gives us some insight into their work culture and why it is very important to growing and sustaining a reputable design firm.
Lastly, we discuss ReScale; the green initiative of recycling and repurposing one-off environmental assets into other products.
- Infinite Scale's Twitter
- Infinite Scale
- Utah Jazz uni unveiling
- College Football Playoff by Pentagram
- Sports Business Journal article on CFP Playoff design
- 2016 NHL All-Star Identity by Fanbrandz
- Paul Conway, NHL CD
- Hatch Show Print
- Kyle Field wayfinding signage
- Populous, Kansas City
- University of Cincinnati DAAP
- NHL Green
- The Green Sport Alliance
Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers.
You can also show your support for the podcast by joining the community and keeping it sponsor-free.