Episode 98: Samuel Silverman, Assistant Director of Creative Media & Branding, Ohio State Football


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By A Sports Design & Branding Podcast by T. Adam Martin, A Sports Design, and Branding Podcast by T. Adam Martin. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

"What makes a successful brand from a brand identity and visual language standpoint is having consistent style that can also be fluid and flexible where not everything necessarily looks exactly the same but everything should "feel" the same."

Sam Silverman, assistant director of creative media & branding for Ohio State Football, joined the podcast to discuss his work with one of the nation's top football programs and how classic typography inspires his work.

Sam touches on how his passion for cars & sneakers and how they led him to a degree in the prestigious industrial design program at Ohio State University.

We discuss his transition to graphic design, learning typography skills and being inspired by historic design movements such as Swiss typography and the Bauhaus Movement, and how he is applying these things to the football brand at Ohio State University.

The ethics in sports design are a very hot topic in this episode as Sam & I chat about respecting and knowing the history of the discipline, denounce the braggadocious nature of sports designers and try to determine why rip-off culture runs rampnat in college athletics marketing and design.

Lastly, we go deep on Sam's work with OSU and specifically discuss the new intitiative, BrandU, a program that helps teach college athletes about the importance of their personal brands.

Mentions Include:

My next guest is Adam White, the founder and CEO of Front Office Sports, a new era sports business media platform bringing readers insight, news and authority at the intersection of sport and business.

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110 episodes