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5. Fine Margins: How to Price Your Goods

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Manage episode 286418762 series 2563891
Content provided by Jolien Margry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jolien Margry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When you're passionate about your product, the price tag can often come as an afterthought. But when you factor in marketing, manufacturing and those sometimes-fiddly customs fees, it's vital you think about your margin. Otherwise, you could be looking at a loss.

In Season 2 Episode 5 of Making It Work we speak to Mayra Hernandez of Back of the Yards Coffee Co., Casey Kelley of Blended Designs, Dahlia Rizk of Buckle Me Baby Coats and Kat Samardzija of Locker Lifestyle.

From setting a strict 80% margin to 'free' delivery that's not free, we discuss pricing strategies with the best payoff – and how it can all still go horribly wrong.

So can you still make a healthy profit without pricing out your customers? And who's been hit with a $44,000 shipping bill? Tune in to find out.

  continue reading

65 episodes

Artwork
iconShare
 
Manage episode 286418762 series 2563891
Content provided by Jolien Margry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jolien Margry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When you're passionate about your product, the price tag can often come as an afterthought. But when you factor in marketing, manufacturing and those sometimes-fiddly customs fees, it's vital you think about your margin. Otherwise, you could be looking at a loss.

In Season 2 Episode 5 of Making It Work we speak to Mayra Hernandez of Back of the Yards Coffee Co., Casey Kelley of Blended Designs, Dahlia Rizk of Buckle Me Baby Coats and Kat Samardzija of Locker Lifestyle.

From setting a strict 80% margin to 'free' delivery that's not free, we discuss pricing strategies with the best payoff – and how it can all still go horribly wrong.

So can you still make a healthy profit without pricing out your customers? And who's been hit with a $44,000 shipping bill? Tune in to find out.

  continue reading

65 episodes

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