Digital is different?

Managing innovation - creating value from ideas

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How innovation management is changing and why we still need strategy
There’s no shortage of scary headlines reminding us of the looming challenge of digital transformation. The message is clear. On the one hand if we don’t climb aboard the digital bandwagon we’ll be left behind in a kind of late Stone Age, slowly crumbling to dust while the winds of change blow all around us. On the other we’re facing some really big questions — about employment, skills, structures, the whole business model with which we compete. If we don’t have a clear digital strategy to deal with these we’re going to be in trouble.

And it’s not just the commercial world which is having to face up to these questions; the same is true in the public sector and in the not-for-profit world. The digital storm has arrived.
Whether we ride it out or get washed up on the beach will depend on how well we manage this wave of innovation - which is the theme of this podcast
(You can find a transcript here)

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