It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Why Your Brand Should Be Your Biggest Business Asset
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Manage episode 318472508 series 2459156
Content provided by Las Vegas VIP Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Las Vegas VIP Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
MapableUSA.com: Branding and Marketing are the same, right? Well, after listening to Howard Lim, the Founder of “How Creative” on this podcast, you may think differently. In fact, very few understand the difference between branding and marketing. But with Mr. Lim’s “SIM” system, you’ll learn exactly why strategy, implementation, and management are the keys to positioning (or repositioning) companies of all sizes towards greater market share, traction, profitability, and scalability as they build their all-important “brand equity”.
Become a supporter of this podcast: https://www.spreaker.com/podcast/mapable-usa--3164091/support.
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continue reading
Become a supporter of this podcast: https://www.spreaker.com/podcast/mapable-usa--3164091/support.
208 episodes
MP3•Episode home
Manage episode 318472508 series 2459156
Content provided by Las Vegas VIP Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Las Vegas VIP Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
MapableUSA.com: Branding and Marketing are the same, right? Well, after listening to Howard Lim, the Founder of “How Creative” on this podcast, you may think differently. In fact, very few understand the difference between branding and marketing. But with Mr. Lim’s “SIM” system, you’ll learn exactly why strategy, implementation, and management are the keys to positioning (or repositioning) companies of all sizes towards greater market share, traction, profitability, and scalability as they build their all-important “brand equity”.
Become a supporter of this podcast: https://www.spreaker.com/podcast/mapable-usa--3164091/support.
…
continue reading
Become a supporter of this podcast: https://www.spreaker.com/podcast/mapable-usa--3164091/support.
208 episodes
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