The daily drama of money and work from the BBC.
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Market Leaders Podcast Episode 71: “Differentiating the Firm in a Crowded Market” with Sadie Baron
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The traditional approach to law firm marketing lacks malleability and imagination. In other words, it leaves no room for teams to react to a fast paced and ever changing market. Being slow to market and slow to pivot are not an option in today's competitive economy. Sadie Baron, CMO at Reed Smith has recognized this, and true to her innovative spirit, helped her firm adapt. Reed Smith implements “diagonals,” creating dynamic, multi-skilled teams who are free of day jobs, operate independently of hierarchy, and can respond to client needs on an aggressive timeline. Tune in to hear Sadie disclose some of her top differentiators, including: Building a purpose-led brand Fostering a diverse, equitable, and inclusive culture, with respect to race, gender, ethnicity, and ideation Embracing the philosophy of Agile Marketing, inspired by tech startups
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92 episodes
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Manage episode 353064495 series 1913300
Content provided by PipelinePlus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PipelinePlus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The traditional approach to law firm marketing lacks malleability and imagination. In other words, it leaves no room for teams to react to a fast paced and ever changing market. Being slow to market and slow to pivot are not an option in today's competitive economy. Sadie Baron, CMO at Reed Smith has recognized this, and true to her innovative spirit, helped her firm adapt. Reed Smith implements “diagonals,” creating dynamic, multi-skilled teams who are free of day jobs, operate independently of hierarchy, and can respond to client needs on an aggressive timeline. Tune in to hear Sadie disclose some of her top differentiators, including: Building a purpose-led brand Fostering a diverse, equitable, and inclusive culture, with respect to race, gender, ethnicity, and ideation Embracing the philosophy of Agile Marketing, inspired by tech startups
…
continue reading
92 episodes
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Similar to Market Leaders Podcast
The daily drama of money and work from the BBC.
…
continue reading
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…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
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…
continue reading
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…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Wake-up with America's first news - Host Gordon Deal goes beyond the headlines with the day's first look at news and business news from the U.S. and around the world; bringing a lively blend of intelligent information, humor, and expert analysis to morning radio.
…
continue reading
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