Market Leaders Podcast Episode 73: “Cultivating a BD Mindset with Associates” with Katie Munroe

Market Leaders Podcast

Market leaders are skilled at finding opportunity in the places most people overlook. In this week's episode of the Market Leaders Podcast, Katie Munroe, Chief Marketing Officer at Zuckerman Spaeder LLP, describes how she championed an expansion of the firm's business development efforts to include partners and associates. Katie astutely recognized how bringing associates into the fold earlier on would better prepare them for future partnership responsibilities. And that in today's highly competitive legal market, it is everybody's responsibility, not just the partners, to stretch the reach of the firm. Tune in to hear Katie elaborate on: - Her philosophy on how to mold BD behaviors to prepare associates for partnership - How her team has systematized the BD process - The unique way she's brought levity to BD for associates - Zuckerman Spaeder's training commitment - How she helps associates inventory their networks and use LinkedIn more effectively