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Market Leaders Podcast Episode 76: “A Go-to-Market Strategy by Industry” with Mike Mellor
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Content provided by PipelinePlus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PipelinePlus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join David Ackert in this episode of the Market Leaders podcast as he speaks with Mike Mellor, the Chief Marketing and Business Development Officer at Pryor Cashman LLP. Mike's extensive experience in professional services marketing informs his insights on the importance of industry-focused go-to-market strategies, client-centric language, and tactical execution involving market analysis and creative alliances. Discover how Mike's firm leverages data to plan engaging events and webinars, earns partners' trust through data-driven decision-making, and how Mike's obsession with data trends fuels real-time marketing improvements. Tune in to hear Mike share his thoughts on: - The historical “practice group” structure and why it’s problematic - How a go-to-market (GTM) strategy can benefit both the attorneys and the clients - How to tactically execute a GTM - Analyzing for ROI and monitoring KPIs - Tips for avoiding analysis paralysis
…
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92 episodes
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Manage episode 358053656 series 1913300
Content provided by PipelinePlus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PipelinePlus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join David Ackert in this episode of the Market Leaders podcast as he speaks with Mike Mellor, the Chief Marketing and Business Development Officer at Pryor Cashman LLP. Mike's extensive experience in professional services marketing informs his insights on the importance of industry-focused go-to-market strategies, client-centric language, and tactical execution involving market analysis and creative alliances. Discover how Mike's firm leverages data to plan engaging events and webinars, earns partners' trust through data-driven decision-making, and how Mike's obsession with data trends fuels real-time marketing improvements. Tune in to hear Mike share his thoughts on: - The historical “practice group” structure and why it’s problematic - How a go-to-market (GTM) strategy can benefit both the attorneys and the clients - How to tactically execute a GTM - Analyzing for ROI and monitoring KPIs - Tips for avoiding analysis paralysis
…
continue reading
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Similar to Market Leaders Podcast
The daily drama of money and work from the BBC.
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continue reading
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continue reading
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continue reading
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…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
Wake-up with America's first news - Host Gordon Deal goes beyond the headlines with the day's first look at news and business news from the U.S. and around the world; bringing a lively blend of intelligent information, humor, and expert analysis to morning radio.
…
continue reading
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