Tips on Hiring and Becoming a Chief Marketing Officer at a Fintech | Irina Chuchkina, CMO at Thunes

Market Like a Fintech

Hiring a fintech's first CMO can be scary. Becoming a first-time CMO can be daunting...

Often, you’re the only marketing person in the company. Often, you are hired to manage everything from content, to paid, to PR and branding. Often, you are hired right when a company is in full growth mode.

I hear so many questions from fintech founders and even marketers in the fintech industry about CMOs, such as: when is the right time to hire a CMO? Where do I find one? How much should I pay them?

And for those who want to become CMOs: how do you know when you’re ready? What does a day to day look like? How do you balance short-term and long-term success? What should you prioritise?

In today’s episode, I’m looking for answers to those questions by chatting with the new CMO of Thunes, Irina Chuchkina. Thunes is a payment service provider that enables global payments via their payment network. They’re based in Singapore, and cater to banks, money transfer operators, e wallets and more.

Thunes' website: https://www.thunes.com/
Irina Chuchkina's LinkedIn: https://www.linkedin.com/in/irinachuchkina/
FMH Slack group: fintechmarketinghub.com/slack