Best Araminta Robertson Podcasts (2024)

1
🔮 The Art of App Marketing: Gaming vs. Non-Gaming Apps with Marcus Burke and Stuart Devereux 1:16:33

14d ago1:16:33

1:16:33

In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and the potential for cross-learning between the two types of apps. The hosts highlight the origins of the discussion on LinkedIn and encourage active par…

1
🔮 The Power of Long-Form Content Marketing in Fintech with Araminta Robertson - Founder at Mint Studios & The Fintech Marketing Hub 57:41

1M ago57:41

57:41

In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on …

1
🔮 Revealing the Secrets of E-commerce Marketing with Taylor Holiday - CEO, Common Thread Collective 52:24

1M ago52:24

52:24

This week's episode features Taylor Holiday from Common Threads Collective, a key figure in the e-commerce industry. One of our best episodes to date! We get into various topics, including the Mona Lisa of e-commerce, the probability of a single-handed e-commerce brand reaching $100 million in revenue, creating peak moments in brands, and the futur…

1
131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch 1:08:18

2M ago1:08:18

1:08:18

Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years. As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying …

1
131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch 1:08:18

1M ago1:08:18

1:08:18

Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years. As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying …

1
🔮 How to do Flexible Working Right? with Beth Carter - Director of Growth at Flexa 55:09

2M ago55:09

55:09

In this episode, the hosts had a great chat with Beth Carter from Flexa, a flexible working platform, discussing the future of work and flexible working from an employer's perspective. They touched on SEO, growth strategies, and effective webinar practices. Tune in for insights on work flexibility and more! Chapters 📌 [00:00:00] Intro [00:06:38] Cl…

1
🔮 How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF 49:51

3M ago49:51

49:51

On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and product photo editing. Cedric leads paid acquisition at PhotoRoom, highlighting the app's unique ability to provide 30 different AI backgrounds in just four …

1
🔮 Live episode from Money 20/20 in Amsterdam with Irina Chuchkina, CMO at Volt.io 42:58

3M ago42:58

42:58

In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance of the event, the marketing strategies for businesses with large booths at conferences, and the measurement of marketing returns. Tune in to hear insig…

1
🔮 Roasting Marketing Job Descriptions, Navigating Unrealistic Job Expectations | IGWT Mini Episode About Marketing, Growth, Startups 29:48

3M ago29:48

29:48

In this episode, the hosts discuss the challenges of marketing job descriptions and the unrealistic expectations placed on marketers. They explore how being responsible for multiple tasks can lead to being fired for not excelling in each area. The conversation highlights the need for companies to consider the workload and expertise required for mar…

1
🔮 New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM) 58:00

3M ago58:00

58:00

In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only aware of the problem briefly, direct mail strategies, and creative approaches to paid ads. They also touch on the early days of a blood test company, Thr…

1
🔮 OpenAI Released ChatGpt-4o | IGWT Mini Episode About Marketing, Growth, Startups 39:53

4M ago39:53

39:53

In this episode, we discuss the major announcement from OpenAI about ChatGPT-4o from Omnimodal. We reflect on how this advancement in AI will impacts our work and daily lives, recalling a comparison we made in a previous episode about AI becoming a companion like in Spike Jonze's film, HER. We express our amazement at the rapid progress of AI techn…

1
🔮 Is UGC Content Dead? | Nathan Hudson, Founder of Perceptycs 1:04:15

4M ago1:04:15

1:04:15

This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition, customer research, optimization, and attributions for beginners. We also delved into creative testing and the relevance of user-generated content (UGC). Join us for an engaging discussion and anecdotes from Nathan's exper…

1
🔮 Crowdfunding as a Marketing Channel, Everything You Need To Know! | John Hills, VP of Marketing at Crowdcube 59:54

4M ago59:54

59:54

This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising funds in a tough market, and the unique approach of using a massive mailing list for marketing. Tune in for valuable insights and a laid-back chat to ease …

1
🔮 Blackberry Origin Story, APS Merch Competition & Cult Brands in Niche Markets | IGWT Mini Episode about Marketing, Growth, Startups 30:09

4M ago30:09

30:09

After a three-week hiatus, the hosts are back with a mix of humor and self-deprecation. They discuss their recent recording mishaps and share excitement about attending an app promotion summit. Listeners are invited to meet them at the event to receive a hat if they show they listened to the episode on the same day. Tune in for a chance to snag a l…

1
🔮 A Mobile App Marketing Masterclass, App Tracking and ATT insights | Hannah Parvaz, founder of Aperture (Uptime, Curio, DICE, Drinki) 1:05:02

5M ago1:05:02

1:05:02

In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and more. The conversation covers topics like optimal placement of the ATT pop-up in apps, app product page strategies, web funnels, and navigating attribu…

1
🔮 Jake's Growth Experimentation Framework | IGWT Mini Episode About Marketing, Growth, Startups 39:23

6M ago39:23

39:23

Join us in this episode as we dive into a strategy for business growth. With no guest this time, we explore the initial stages of idea generation and kickstarting growth for businesses. Grab your notepad, join the conversation, and maybe even enjoy some chocolate buttons and beer along the way. Tune in for valuable insights and a casual chat about …

1
130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow 1:15:35

6M ago1:15:35

1:15:35

Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP chang…

1
130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow 1:15:35

6M ago1:15:35

1:15:35

Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP chang…

1
🔮 Full Stack Growth Marketers, The Future of Marketing and Brand Awareness | A Conversation with Jake Madoff 59:01

6M ago59:01

59:01

This week we speak with a certified full-stack growth marketer. We had a great conversation with Jake Madoff. We talked about the future of marketing, including the existence of search results pages, brand awareness campaigns on Instagram, and the evolution of online and offline shopping. Tune in for a mix of engaging discussions and valuable takea…

1
🔮 Redundancy Sucks. How to Bounce Back After Losing Your Job? 52:39

6M ago52:39

52:39

In this episode, the hosts discuss tips for dealing with losing your job and the concept of redundancies. They also touch on the topic of website cookies and the EU legislation surrounding them, highlighting the confusion and challenges it presents. Tune in for a casual chat with no guests and insightful commentary on these timely issues. Chapters …

1
🔮 From Full-Time to Fractional: A Marketer's Journey | Cien Solon, Co-founder and CPO (Zilch, TransferGo, Techstars, Scale that thing) 48:02

6M ago48:02

48:02

This episode features a discussion with Cien, a seasoned growth product founder in fintech. Cien shares insights on her experience at Zilch, a successful BNPL company, and her new startup ventures. The conversation delves into Cien's emphasis on automation and AI in business processes, as well as her transition to fractional growth advising. The ho…

1
129: Helpful Content Update Recovery and More w/Kristine Schachinger 1:16:58

6M ago1:16:58

1:16:58

Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content …

1
129: Helpful Content Update Recovery and More w/Kristine Schachinger 1:16:58

6M ago1:16:58

1:16:58

Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content …

1
Updates About This Podcast! 6:24

6M ago6:24

6:24

Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now! Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off. The post Updates About This Podcast! appeared first on Evolving SEO.…

1
Updates About This Podcast! 6:24

6M ago6:24

6:24

Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now! Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off. The post Updates About This Podcast! appeared first on Evolving SEO.…

1
🔮 Unpacking B2B Marketing Trends, Tactics and Growing a Community | Dave Gerhardt, Founder of ExitFive.com (HubSpot, Privy, Drift) 59:43

6M ago59:43

59:43

In this episode, we welcome a very special guest, Dave Gerhardt. We discuss various topics including B2B marketing, his career, community building, and podcasting. Tune in for an insightful discussion and valuable insights! Chapters 📌 [00:00:00] Introduction [00:02:20] Podcast reviews and rankings. [00:08:03] Interview podcast as content strategy. …

1
🔮 Marketing Career Journey to Head of Growth, SMS Marketing and Paid Media | Kevin Adom, Head of Growth (DROOL, HEAT, Lyst, Cuvva) 1:02:37

7M ago1:02:37

1:02:37

In this episode, we chat with Kevin Adom about team management and the marketing industry. We discuss Kevin's career journey to Head of Growth, as well as his experience working in various cool companies like HEAT, the mystery box fashion company. LYST, the fashion marketplace, and CUVVA, car insurance. We also touch on Kevin's current role at DROO…

1
🔮 Carrie Rose's Secrets to Capturing Attention in the Digital Age, Digital PR and TikTok SEO | Carrie Rose, CEO & Founder of Rise at Seven 1:03:09

7M ago1:03:09

1:03:09

Carrie Rose is in the house ladies and gents! And she delivered! In this episode, we chat with Carrie Rose, from Rise at Seven, about the fascinating world of digital PR and SEO. Carrie shares insights on TikTok SEO and how it can benefit content creators. She is known for her attention-grabbing strategies and understanding of how people search onl…

1
🔮 AI-Curated News App, Indie Hackers and Cold Emailing Celebrities | Priyanka and Shannon, co-founders of Volv (the anti social media app) 58:55

7M ago58:55

58:55

In this episode, we speak with Priyanka and Shannon, co-founders of Volv, a media company and app that delivers AI-curated and summarized '9-second' articles. We discuss their journey of creating the app and how they successfully pivoted their branding based on user feedback. The importance of reaching out to celebrities and not being afraid to col…

1
🔮 Soundcloud User Retention, Coding Mobile Games On Nokia 3310, and Mobile Growth Stack Frameworks | Andy Carvell (Phiture, Soundcloud, Nokia) 1:10:15

7M ago1:10:15

1:10:15

In this episode, we have a fascinating conversation with Andy Carvell, co-founder of Phiture, a mobile growth agency, and former SoundCloud senior product manager. We dive into his mobile growth stack, retention strategies, and the exciting things they did at SoundCloud to improve retention. We also learn about Andy's early days developing mobile g…

1
🔮 Think About Your Influencer Strategy Like a Basketball Team | IGWT Mini Episode About Marketing, Growth, Startups 22:31

8M ago22:31

22:31

Brands need to think about their influencer strategy like a basketball team 🏀. The year is your season and contracts should run the entire length to build brand affinity. In Q4, Black Friday, and Christmas, that's your playoffs. You have a starting lineup of creators who are being very well paid to continually represent the brand. One to three of t…

1
🔮 The Rise of the Creative Performance Marketer, Customer Research and Storytelling in Paid Ads | Chris Winterhoff (Patch Plants, Onto) 59:19

8M ago59:19

59:19

In this episode, we dive into the evolving landscape of performance marketing and the rise of the creative performance marketer with Chris Winterhoff. Chris is a fractional growth lead, ex Onto and Patch Plants. 🪴 Join us as we explore the impact of AI on audience targeting and how it's shifting the focus to the creative side of paid social campaig…

1
🔮 Our 2024 Marketing Predictions | IGWT Mini Episode About Marketing, Growth, Startups 46:55

8M ago46:55

46:55

Yoann and Jake are getting you ready for 2024 with their marketing predictions. A curation of 6 trends they think are going to explode next year. Predictions to get you thinking about your marketing planning for the new year 🎆 -------------------- Follow Yoann and Jake on Linkedin: 🔔 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠ 🔔 Yoa…

1
🔮 Why Marketers Should Care About the US Presidential Election in 2024 | IGWT Mini Episode About Marketing, Growth, Startups 32:58

8M ago32:58

32:58

In this episode, Jake and Yoann discuss why marketers should care about the US presidential election in 2024. Even if they are not in the US. They highlight the impact of presidential candidate advertising on platforms like Meta and TikTok, and how it can affect CPM. The election will have an impact on advertising budgets and strategies. Tune in to…

1
🔮 Why More Marketers Will Go Freelance? Marketplace Growth And The Future of Work | Raffi Salama, Co-Founder at Passionfruit 1:08:27

8M ago1:08:27

1:08:27

In this episode, we dive deep into the future of work with our guest, Raffi Salama, the co-founder of Passionfruit, a marketplace that connects top freelance marketing talent with businesses ranging from startups to global giants like PepsiCo. Some key takeaways: The Future of Work: Raffi shares his vision of a future where freelancers can thrive w…

1
🔮 AI-Influencers, 2024 Side Hustles and Supercharged Content Marketing | Cody Schneider, Co-Founder at Swell AI 1:28:21

8M ago1:28:21

1:28:21

After Cody's 1st appearance on the pod, you know we had to run it back in 2024. Also Happy New Year y'all, we missed you. 🎉 In this episode, we welcome back Cody Schneider, friend of the pod, to discuss the latest happenings in his world. We dive deep into the use of AI for personal branding, creating agencies, and supercharging content for marketi…

1
🔮 Bye Bye 2023, Stats Of The Pod And Fav Episodes | IGWT Mini Episode About Marketing, Growth, Startups 39:42

9M ago39:42

39:42

2023 that's a wrap! We mainly want to say a BIG THANK YOU to all of you who listened to the pod and all our guests 👏🏆 Stats of the pod so far - 7 months in👇 - 37 episodes - 23 guests - 13,065 plays across all platforms - 971 followers on Spotify - 383 followers on Apple Podcasts - Listened in 63 countries - Often Top 10 marketing Apple Podcasts in …

1
🔮 How To Scale a Marketplace, "Vibe" Loops and Growth Journalism | Foti Panagiotakopoulos, founder of GrowthMentor 59:23

9M ago59:23

59:23

In this episode, we spoke with Foti, founder of GrowthMentor. If you're looking for expert advice on business growth? Look no further! We dive into GrowthMentor's marketplace, how it came about, how it grew, and how it can help your business thrive. 🚀Chapters 📌 0:00 Intro. 5:25 How GrowthMentor started? 7:55 Product market fit. 11:02 Onboarding men…

1
🔮 From Growing His Agency To Being Acquired by Steven Bartlett’s Flight Story | Daniel James (Flight Performance, Social Chain, AOL, Amobee, MySpace) 1:12:16

9M ago1:12:16

1:12:16

In this episode, we spoke with Daniel James, founder and CEO of Flight Performance, part of Flight Story (famously founded by Steven Bartlett and Oliver Yonchev).Daniel talks about his incredible journey, moving to LA, growing his agency to being acquired by Flight Story. We also dive into growth marketing, paid ads, and influencer marketing. Times…

1
🔮 How To Convert Boring Data Into Marketing Stories? It’s Spotify Wrapped Season | IGWT Mini Episode About Marketing, Growth, Startups 33:32

9M ago33:32

33:32

Fresh from another intense BFCM weekend, we're talking about transforming data into creative stories for your company. You might have seen Shopify and Stripe live ecom transaction "consumerism" websites. And it's now Spotify Wrapped 2023 season. Still, so few companies do it! We talk about why and how you can go about it. 🖇 Useful links 🖇🔔 Jake on …

1
🔮 Typeform Growth Marketing, SEO and Viral Loops | Jake Stainer (Skale, Typeform, TravelPerk, Hotjar) 1:09:59

9M ago1:09:59

1:09:59

In this episode, we spoke with Jake Stainer. Head of growth at Typeform and TravelPerk and growth advisor for Hotjar, he is now co-founder at Skale, an SEO revenue engine for SaaS. You'll learn about 📚0:00 Intro.2:27 Navigating growth decisions and budgets.5:46 The shiny object fallacy.9:35 Planning, efficiencies, and tests.15:37 Paid advertising a…

1
🔮 Why This New ”ID by Amo” App Is So Interesting For Marketers? | IGWT Mini Episode About Marketing, Growth, Startups 24:41

9M ago24:41

24:41

In this episode, we're talking about the launch of the new social app called ID by Amo. And why every growth marketer should pay attention right now! 🖇 Useful links 🖇🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust📧 …

1
🔮 How To Go Viral On TikTok? Editing Tips and Day-Trading Attention w/ Edward Sturm, Viral Marketer @build_in_public on TikTok 57:46

10M ago57:46

57:46

In this episode, we spoke with Edward Sturm, one of the most interesting growth hacker and viral marketing content maker out there.From going viral on TikTok or Instagram, how to edit your content, to day-trading attention. You'll learn about 📚0:00 Intro.1:55 Early viral video producer.4:20 Play to earn in gaming.8:05 How to go viral on Instagram.1…

1
🔮 5 Dead Simple Strategies For A Brand To Stand Out Online | IGWT Mini Episode About Marketing, Growth, Startups 36:37

10M ago36:37

36:37

In this episode, we're covering 5 marketing tactics any brand can use to grab attention and stand out online without spending any money. 🖇 Useful links 🖇🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust📧 Our weekly ne…

1
🔮 How to Build Communities, TikTok Success and Content Tips w/ Oscar Mackenzie, Head of Marketing at Shares 51:14

10M ago51:14

51:14

In this episode, we jammed with Oscar Mackenzie, Head of Marketing at the fintech app, Shares. Previously Social Media Lead at Cleo, Oscar knows a thing or two about community building and engaging content on social. You'll learn about 📚0:00 Intro.1:37 Building community in fintech.4:05 Revolution in investing tools.8:33 Social media strategies in …

1
🔮 Sneaky Ways Starbucks Gets You To Spend More Money | IGWT Mini Episode About Marketing, Growth, Startups 22:27

10M ago22:27

22:27

We're launching a 2nd shorter weekly episode, for you thirsty marketers.A deep dive into marketing and growth tactics from smart businesses of any size, starting with Starbucks.For all of you #PSL and Eggnog latte lovers out there!In this episode, we're covering some marketing tactics Starbucks is using to get you hooked, feel in-store emotions, an…

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Araminta Robertson Podcasts

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