Ep. 33 - Marketing HACKS To Accelerate Your Business Growth

Market Like A Nerd ™ with Amanda Goldman-Petri | Work Smarter Online Marketing Strategies For Business Owners And Entrepreneurs

Today you'll discover 5 marketing hacks that will really accelerate your business momentum so that you can make money with your marketing with less effort. We're going to walk you through one time hack, one content hack, a marketing hack, a traffic hack, and a list building hack... all ways to accomplish your goals faster with less effort.

Time Stamped Show Notes:

• 1:20 – Introduction.
• 1:34 – Hack # 1 is a time hack. The tip here is to collect plug and play templates that you can use in your marketing. If you see a coach out there who is offering plug and play templates that you can buy or that you can download to use in your own marketing, then those are the types of things that want to snatch right up and use right away.
• 2:33 – I create these email templates and SOP templates that work for me and once I’ve proven that they work I include them in a lot of my programs. You should always be on the lookout for plug and play templates where they give you the template and you edit the text and make it your own and put it into your business.
• 3:16 – Hack # 2 is a content hack and this is to keep swipe files that you will save for using and leveraging later on. With swipe files typically you are not getting permission to use their stuff and so you can’t copy it but what you can do is you can model it so I use graphic swipe files, swipe files of newsletters, ideas, ads, landing pages, funnels and I take screenshots of these things. So if you see something that you really like or something that inspires you, take a picture of it or store it somewhere in a folder on your computer so that later on you can pool from your swipe file for ideas.
• 5:22 – Hack # 3 is marketing hack and this is to leverage other people’s marketing efforts. The only way to make money online is to send traffic to an offer. But the problem with a lot of entrepreneurs is that they don’t have enough traffic because they don’t have a list, they don’t have a Facebook group, they don’t have a social media following so if you don’t have it you can leverage other people’s traffic. You can do this by paying so you can leverage Facebook’s traffic, Twitter’s traffic or LinkedIn’s traffic and pay them to borrow their traffic.
• 6:27 – The other is you can collaborate with them in some way or do some type of swap where you say if you promote me now I’ll promote you later and leverage their traffic by doing some sort of bargain. You can come up with a way to work with them where it is mutually beneficial tele summit is a great example of this where you are collaborating with many other people and you are leveraging everyone else’s audiences to grow your own. When you leverage other people’s traffic it reduces the need for you to have traffic of your own.
• 7:14 – Hack # 4 is a traffic hack so this is to pay to swipe other people’s traffic. If you approach someone who has a big list in your community and you tell them that you’ve got an offer that I think your community would really like so can I pay you to put an ad in your newsletter, a lot of people will agree to do that. This is called a paid solo ad where they’ve got the list and the traffic and they are already sending out mailings and newsletters to their list and you pay them to put ad space for your offer into their next mailing.
• 8:20 – Hack # 5 is a list building hack. I am a big believer in creating mini lists and so I consider my Facebook group and my push crew subscribers a mini list. Push crew is a plugin you can put on your site so that you can send out push notifications to the people who subscribed to it.
• 9:17 – Another way to list build is to leverage retargeting. So you can put pixels on every page of your website and if people go to the page and don’t’ opt in or go to the page but they don’t buy or if they go to one page but don’t go to another page you can have a pixel on that page that will keep a record of their IP address or Facebook profile and you can market to them in other ways like Facebook advertising.
• 10:18 – Recap.

Resources mentioned:

The Balanced Entrepreneur Facebook Group