Ep. 61 - Creator of Tiny Happy Empire Lauren Zink’s “The Sales Page Outline That Created 500 Happy Clients”

Market Like A Nerd ™ with Amanda Goldman-Petri | Work Smarter Online Marketing Strategies For Business Owners And Entrepreneurs

Get your notepad ready as Lauren Zink, creator of Tiny Happy Empire, shares a few of her super nerdy tips on how to create a sales page that captures your client's attention. Packed with ingenious tools to outline your next sales page launch and successfully attract more clients.

Time Stamped Show Notes:

• 1:32 – Introduction.
• 6:30 – Lauren tells the listeners of this podcast to make a note of the outline she is going to share and use it when they are writing their sales pages.
• 8:00 – Lauren has been a copywriter for three years and the stuff that she is going to teach is tested by Lauren and her clients. Lauren actively looks at other people’s sales pages and looks at their framework and how they are laying things out and why they are doing what they are doing. Lauren uses this Framework in her business and other big names in the online business use it too.
• 8:56 – The first thing on any sales page should be the headline and you should spend a lot of time on your headline because if nobody stops to read your headline and you are unable to grab their attention in the first second with the headline it doesn’t matter if the rest of your copy is brilliant people will just leave that page and do something else.
• 9:42 – Lauren tells us about this amazing tool called Coschedule headline analyzer. It’s a headline tool you just need to put your headline in the tool and it will grade your headline and give you suggestions on how to improve your headline.
• 10:31 – The next thing you need to do is to speak to them about the industry that you work in so if you are selling a copywriting program, you would speak about how copywriting can increase the number of sales you make and why copywriting is important as an industry and that creates a need and desire to learn more about what you are selling.
• 12:01 – You need to paint a picture of where the prospects are now and what they want to change in their life and highlight their pain points and Lauren has an exercise for this called a day in their life exercise and to get this section up to speed you need to think about from the moment they wake up till the moment they go to sleep what does their life look like in relation to your problem. So you need to think about all the little specific details about the day that are going to show them how big of an issue is the problem for them.
• 14:32 – The next step is to take the day in their life exercise and do it the day after they take your program and what does their life look at that point and what do they really want. You have to get very specific with this and make it tangible for them and make it something that they can see in their life and experience.
• 16:23 – You have to make them realize that you know they tried achieving what they wanted but they were unsuccessful and that sets you up to talk about you and your solution and why it’s different and it also takes the blame off of them a little bit. And then you remind them from that point of what they really want and also remind them that it is possible. You need to put in some case studies and testimonials that show them that real people have gone through transformations.
• 18:27 – The next step is to introduce yourself, get human with them and share a little bit of your story and how you have been where they are and how you have gotten to the other side and what that looks like. This shows that you are not some person presenting a random solution to a problem but you are a person presenting a solution to a problem that you know works and you totally get their pain and you know what’s possible for them on the other side so that they can really feel that they trust you.
• 20:53 – From there we are going to share the things we’ve noticed that really work so you explain your process or your system.
• 23:56 – The next step is to share a few more testimonials and case studies about how you actually know that this system works for people.
• 25:19 – Then you need to introduce your product or service you tell them the name of your product or service and then put a mini tag line ‘it’s going to help you XYZ’ or ‘the fastest path to results. You have to be very direct with them, remind them, pull them through and think about how their brain is working. Then to prove it you have to share a few testimonials or case studies and then you put your call to action.
• 27:51 – And the final section is your paradigm so for example if you are doing a course you say what they are going to get and how it is different from other courses and then you put another call to action at the end.
• 28:43 – You can add a few more things to your sales page if you want to get a little more advanced like time sensitive bonuses because people need a sense of urgency to take action which will increase your sales. And for most of us it is about creating a change in the world by making somebody’s life better or the world better and leaving a positive legacy and if people are not buying your product or service they are not going to get to the point of the process where they experience the results and what is important is the transformation that happens for them.

Resources Mentioned:

• A free five-day copywriting course by Lauren where she teaches you to write with emotion and how to find the specific words that go on your sales page. It can be found at bit.ly/writesellconquer.