58. Series 2 | Ep 21 The Secret to Start-Up Success? Focus on Building a Strong Brand from Day One, with Yoav Vilner, CEO at Walnut

Market Mentors

In today’s digital marketing landscape, every company has a platform online to make noise and promote their own products or services.
With that in mind, your Startup’s brand could be the point of differentiation that allows you to cut through that noise and gain an advantage over your competition.
In this episode, Yoav Vilner, CEO of Walnut, talks to Matt Dodgson about how he’s achieved success founding and scaling a number of start-ups by focusing on building a strong brand from the very first day.
They cover;

• What is Startup Branding and why it's particularly important today
• What a Startup needs from day one to get its branding right
• Tactics to focus on to create a great brand
• Signals to look for to measure the impact of branding
• The type of marketer Walnut hired as their first marketer to help with this
• How Walnut have scaled their marketing team through Series A & B

And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.