59. Series 2 | Ep 22 An Exclusive Look Inside the Content Marketing Strategy Driving Hyper-Growth for Monday.com, with James Scherer, VP Growth at Codeless

Market Mentors

Codeless is a content production company that supports fast-growing B2B tech businesses.
And as VP of Growth at Codeless, one of James Scherer’s most notable recent projects has been delivering a large-scale content marketing strategy for tech giant Monday.com.
In this podcast, James gives us an exclusive insight into how Codeless has driven significant growth for Monday.com and helped position the brand as a leader in the B2B SaaS market.
We cover;

• Why Monday.com brought onboard Codeless
• How Codeless scaled to meet Monday.com's content needs
• Monday.com's content strategy
• How to execute a hub and spoke strategy properly
• How each piece of web content was optimised for search
• What you can do to make each piece of content stand out
• The tools that James recommends content marketers should check out
• Where most B2B content strategies go wrong and what to do instead
• Quality versus quantity and the use of AI tools
• What James looks for when hiring content marketers

And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.