60. Series 2 | Ep 23 How to Use an Account-Based Marketing Strategy to Build Your Sales Pipeline and Drive Business Growth, with Leanne Chescoe, Senior Field Marketing Manager EMEA at Demandbase

Market Mentors

Account-based marketing is a strategic approach to marketing that targets individual customer ‘accounts’ with campaigns specifically aimed at them.
And this is becoming increasingly popular in today’s business landscape, especially in the B2B Tech space where marketers are under more pressure than ever to deliver results.
In this podcast, Leanne Chescoe, Senior Field Marketing Manager EMEA at Demandbase, provides detailed guidance for implementing an ABM strategy of your own to help drive pipeline and significant growth for your business.
We cover;

• What you should do first if you're looking to increase your pipeline
• Account Based Experience. What it is and how you can implement it
• How to align sales & marketing with 'Shark Week'
• The metrics Demandbase's demand gen marketing team track
• Challenges with implementing an ABM strategy
• The MarTech stack Leanne recommends
• More about the Women in B2B Network and recommendations for better gender equality and inclusion
• Advice for ambitious young women to find companies that can help them achieve their career goals

And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.