72. Series 2 | Ep 35 Making a Success of Being a B2B Tech Start-up's First Marketer, with Pinja Dodik, Marketing Manager at Swarmia

Market Mentors

The very first marketing role in a high-growth start-up is an extremely important one. As that person comes into the business to raise brand awareness, generate demand, build a sales pipeline, and drive revenue growth, it’s obvious to see why.

Of course, with modern B2B marketing involving so many different aspects, having just one person responsible for juggling everything – while consistently hitting their targets – is no mean feat.

In this episode, Pinja Dodik talks to Matt Dodgson about her experience as the first marketing hire for Swarmia. Not only did she successfully adapt to working as a stand-alone marketer, but she has been one of the driving forces behind a period of strong growth for the company.

They cover;

• What attracted Pinja to join a Start-up as their first marketer
• The reasons why Swarmia were ready to hire their first marketer
• What being a 'self-starter' actually means
• How to prioritise what to do, when there's so much to do
• Key challenges of a role like this
• How to manage expectations
• When you should hire your second marketer
• The questions you should ask before joining a Start-up as their first marketer
• What its like being a marketer for a Start-up versus a more established company

And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.