73. Series 2 | Ep 36 Product Marketing Metrics - How to Measure and Communicate Success, with Kirsten Jepson, Senior Director of Product Marketing at TELUS International

Market Mentors

Today, product marketing is a crucial function for companies in the B2B tech industry. A great product marketer will create cohesion between your sales, marketing, and product development teams, while also ensuring each one is doing their job as well as possible.

But when it comes to product marketing metrics, how do you measure and communicate the success product marketing has?

In this episode, Kirsten Jepson, Senior Director of Product Marketing at TELUS International, shares some fascinating insights on this from her 15 years of experience working in product marketing.
She also provides useful guidance for any businesses looking to get started with a product marketing function, or to gain more value from their existing product marketing team.

She covers;

• What product marketing is to Kirsten and what it provides a business
• How the TELUS International product marketing team communicates with each other and keeps track of what everyone is working on
• How each product marketers' performance is measured
• What's reported back to internal stakeholders
• What metrics you should track if you're in a product marketing team of one
• What backgrounds you should hire product marketers from

And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
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