))
Market or Pitch Season 2, Vol 13: Sazón in Full Force! We're Back Baby.
Manage episode 303369051 series 2815327
Content provided by MarketPitch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketPitch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the Season 2 premiere (Vol 13 aka Ep. 1) of "Market or Pitch," Corey and Yesenia debut the new format of the podcast based on listener feedback. Moving forward, each episode will now mirror a "meal." We begin with an Appetizer (or Marketing/PR-focused news from the past week). Then, move into our Entree segment (or the main topic of episode discussion). Finally, time permitting, finish with Dessert (filled with special surprises and fun activities). Besides debuting the new format, this themed episode is in celebration of Hispanic Heritage Month (HHM) that falls from September 15th to October 15th. We discussed the importance of brands communicating directly to Hispanic consumers as a way to build brand loyalty and equity.
To access the PR News feature "Tips for How Communicators Can Bond with Hispanics" click on the link: https://www.prnewsonline.com/Hispanics-authenticity-marketing
31 episodes
Share
