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Borrowing from B2C's Playbook Memeifying B2B with Katie Cooper
Manage episode 366785101 series 3440408
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In this episode, Katie Cooper joins Jess to discuss the merging of B2B and B2C social media strategies. The discussion centers around finding a balance between personality and professionalism in B2B branding, with a focus on creating an emotional connection with customers. They also explore the potential for B2B brands on TikTok.
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