Exploring the Impact of AI on Brand Voice with Gillian Hill

Marketers Talking

Join Jess and Gill in a thought-provoking conversation as they delve into the intricate relationship between AI technology and brand voice. Discover the challenges and opportunities of maintaining authenticity and consistency in brand voice in the digital age. Gain insights into the crucial role of brand voice in setting companies apart and the implications of AI in shaping copywriting practices. From analyzing writing style to understanding the significance of emojis, this discussion offers a deep dive into the evolving landscape of brand communication. Tune in to explore the nuances of developing a unique brand voice amidst the advancements in AI technology. --- Where to find Gillian Hill: LinkedIn: https://www.linkedin.com/in/gillhillwritingservices/ Instagram: https://www.instagram.com/gillhilledits/ Brand Voice Academy: https://brandvoiceacademy.com/visionary/?affiliate=gillhilledits Website: https://gillhillwritingservices.com/ Where to find Jess: X: https://twitter.com/putapixelonit LinkedIn: https://www.linkedin.com/in/putapixelonit TikTok: https://www.tiktok.com/@marketers-talking Instagram: https://www.instagram.com/putapixelonit/ -- Want to join the podcast? https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/ -- In this episode we cover: 00:00:01 Discussing Brand Voice with a Copywriter and Brand Voice Specialist 00:00:39 Exploring the Importance of Brand Voice and the Role of AI in Replicating It 00:02:08 The Importance of Brand Voice in Copywriting 00:03:38 Developing a Consistent Brand Voice 00:05:49 Writing Style and Length in Copywriting 00:07:14 The Role of Emojis in AI Generated Content 00:08:41 Challenges of AI in Understanding Subtext and Brand Voice 00:11:06 Understanding the Challenges of AI in Creating Unique Brand Voice 00:12:11 Understanding Brand Voice: The Linguistic and World Perspective 00:13:01 Utilizing AI for Developing Brand Voice 00:14:05 Using AI to Enhance Brand Voice 00:15:22 Benefits and Concerns of Using AI in Writing 00:16:35 Utilizing AI for Content Creation and Proofreading 00:17:09 The Subjectivity of Editing and the Role of AI in Writing 00:19:13 Grammarly and Brand Voice 00:20:57 Finding Your Voice in Writing 00:22:13 Discussion on Sassy Legal Briefs 00:23:13 Exploring the Role of Tone in AI and Voice Analysis #MarketingPodcast #DigitalMarketing #SocialMediaMarketing #ContentMarketing #SEO #PPC #EmailMarketing #GrowthHacking #Analytics #conversionrateoptimization #ecommercemarketing #startupmarketing #smallbizmarketing #marketingtrends #branding