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Managing Up & Setting Marketing Expectations with Marissa Homere
Manage episode 375358487 series 3440408
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Managing stakeholder expectations is a key part of overseeing marketing for any organization. In this fascinating discussion, Jess Bahr chats with Marissa Homere, VP of Marketing at Irwin, about the intricacies involved in educating executives, aligning with sales, and gaining recognition for marketing's value. Learn how transparent communication and collaboration can create an environment for company growth. Hear Marissa's insights on nurturing high performers, addressing misconceptions around data collection, and the biases faced by women in the field. Discover proven techniques for showcasing marketing accomplishments and optimizing strategies across different company types and stages. Tune in now for an insider’s perspective on driving impactful results!
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