Anchoring in Chiropractic Philosophy for a Thriving Modern Practice

Marketing 101 for Chiropractors

Welcome to a special episode where the transformational journey from engineer to chiropractor is brought to life by our guest, Travis Corcoran. He shares his story, a true testament to the healing power of chiropractic care, as we reconnect over our shared Palmer College of Chiropractic roots. We delve into the philosophical bedrock of chiropractic and its vital role in the profession's future. If you've been searching for an anchor in the shifting tides of healthcare philosophy, this conversation will ground you in the enduring principles that have sustained chiropractic care through the ages.
Today's discussion is more than just a trip down memory lane; it's a clinic in clarity and conviction. We tackle the prevalent issue of muddled messaging in chiropractic practices and why it's crucial to hone in on the profession's unique value — the precise removal of subluxations. A clear understanding of this core philosophy not only girds practitioners against the industry's winds of change but is also instrumental in crafting marketing strategies that resonate. Join us as we dissect the indispensable link between a chiropractor's philosophical comprehension and their ability to flourish in both community impact and practice growth.
As we wrap things up, we confront the stark reality faced by recent graduates and the essential need to protect the purity of chiropractic philosophy. From the possible dilution of the profession's essence by subluxation deniers to the importance of solid mentorship and business acumen for sustainable practice, we cover it all. Whether you're a new practitioner or a seasoned professional, this episode is a rallying cry for the entire chiropractic community to unify, learn from successes like Travis's, and ensure the longevity of the practice we hold dear.

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Chapters

1. Anchoring in Chiropractic Philosophy for a Thriving Modern Practice (00:00:00)

2. The Future of Chiropractic Philosophy (00:00:21)

3. The Importance of Chiropractic Message (00:13:58)

4. Protecting the Roots of Chiropractic (00:21:05)

5. Chiropractic Practice Growth Strategies (00:30:04)