How Is AI Going To Change Marketing? Marketing Espresso podcast

Content provided by Bec Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bec Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Marketing Espresso »
How is AI going to change marketing?

5h ago 18:45

MP3•Episode home

If you follow me on socials you'll be aware that I've been very vocal about AI and how it should and shouldn't be used in your marketing and content creation.
And I love that you've asked me this question. 'How is AI going to change marketing?'
So lets chat about the polarising effects of AI, like everything there is light and shade.
Yep I am going to bring forward not only the issues around content creation and plagerising, I also want to bring forward to conversation about the ethical impact of AI, the environmental impact of AI, and the crucial importance of maintaining human connection and authenticity in marketing.
I am going to argue against the over-reliance on AI for content creation and storytelling, highlighting the irreplaceable value of our human emotion and the personal touch in your marketing to make you stand out from over crowded channels.
Mindfulness is key to effectively integrating AI into business practices.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative

298 episodes

#Bec Chappell #Business #Marketing