Identifying opportunities in a downturn with Michelle Kvello

Marketing Espresso

Are you a business owner looking to not just survive, but thrive during tough economic times?
What if I told you there was a way to strategically capitalize on opportunities and achieve impressive returns on investment for exponential business growth?
Well, you're in luck because today Michelle Kvello and I, chat through solutions to help you seize opportunities and find them regardless of the economic climate.
In this episode, you will be able to:

• Uncover hidden high ROI possibilities in tough times.
• Shift marketing focus toward high-profit revenue streams.
• Invest in nurturing employees who align with company values.
• Propel brands to voice their individual opinions and stances.
• Explore creative solutions and enhance current methods.

Michelle Kvello is the founder of Lantern Partners, a virtual CFO firm, working with founder CEOs of start-ups and scale ups. She has a personal love of driving entrepreneur success because early in her career she realised there was a need for founders to have access to good commercial and strategic financial support. Often the health and hygiene compliance work was sorted, but the missing piece of the puzzle was the partnering support to help the business really grow. She founded Lantern Partners with the vision of being that partner.
The business now services clients nationally (Australia) and internationally across a number of industries. It is also 80% female staffed and everyone works flexibly both in terms of time and location, even pre Covid!
In 2022 she launched her Corporate to Consultant programme, a practical guide through the key building blocks in making a successful move. Think of it as your 10 year head start.
Recently named one of the top 50 Women in Accounting (2021) and top 50 Small Business Leader (2022), she is passionate about using her voice and her stories to support women in the industry, as well as small businesses and individuals moving from corporate roles into their consulting dream. She hates the idea of people feeling “stuck” whether professionally or in business when information she shares could unlock that!
Find Michelle:
Websites: www.corporatetoconsultant.com.au
lanterpartners.com.au
Social Media: https://www.linkedin.com/in/michellekvellocfo/
https://www.instagram.com/michellekvello/

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If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative