Is email marketing still important in this noisy space?

Marketing Espresso

Another week another great question from a listener!
And short answer, YES email marketing is still SO important!
I love that we think our emails are so busy, yet we don't consider our social media feeds overcrowded? And contemplate not marketing there?
Why do we have this attitude towards email and not socials?
Yet atleast with email marketing WE OWN THE DATA!
In this episode I'm talking through the importance of high quality content vs content for the sake of content + having a strategic cadence for email marketing.
Let me convince you that in 2024 email marketing is still incredibly powerful (and I have stats to prove it.) I'm also going to teach you how to integrate email marketing into your marketing strategy if you haven't already.

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This podcast has been produced and edited by Snappystreet Creative

Chapters

1. Is email marketing still important in this noisy space? (00:00:00)

2. Email Marketing in 2024 (00:00:15)

3. A-B Testing and Exciting Announcement (00:11:41)