Saving the World from Boring, Broken, Marketing with Eric Holtzclaw | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Eric Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s over 25 years of experience have made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is a co-founding partner and chief strategist at Liger Partners, where he’s able to combine his three loves: business, technology, and people.

00:00 - 00:11 “B2B marketing is either boring or it’s broken or it’s both.“ — Eric Holtzclaw

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:00 Eric’s Background

01:01 - 05:03 Marketing Essentials Moment: Getting on Business Listings

05:04 - 06:31 Welcome to the show, Eric!

06:32 - 11:55 Rhea and Eric talk about the origin of their branding

11:56 - 14:52 Liger Partners’ mission

14:53 - 16:20 From Hot Mess to Success Story

16:21 - 21:50 Eric discusses their workplace culture

21:51 - 25:15 A brief discussion about sports, visiting Atlanta, and their families

25:16 - 26:05 EyeBuyDirect is an online retailer of prescription glasses as well as prescription and non-prescription sunglasses.

26:06 - 30:48 Period of curation (not creation) with AI

30:49 - 34:04 Introducing some powerful AI tools

34:05 - 37:19 Optimizing AI tools to deliver positive results for your clients

37:20 - 41:30 The Claw Podcast

41:31 - 43:22 Liger’s future goals

43:23 - 44:32 Thank you so much, Eric!

44:32 - 44:50 Chat with Eric on LinkedIn: linkedin.com/in/eholtzclaw

44:51 - 45:24 Share this podcast! Enjoy your marketing journey!

45:25 - 46:11 Join The Marketing Expedition Community today!

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