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Seven words you should NEVER use
Manage episode 279171569 series 2826518
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There are many words and phrases you should avoid in your marketing, advertising and just general communications. John will share 7 words or phrases that you should avoid in your online or broadcast advertising. Angel will share things your customer service team should never say to your clients or customers.
John's 7 Words or Phrases you should avoid in your ad copy
1) Quality
2) Contract
3) Guarantee
4) Discount
5) Cheaper
6) Cutting Edge
7) WWW
Plus John also adds, "Life Changing" and "Limited Offer" as bonus phrases
Angel's 7 Words you shouldn't use with your customers is:
1. “I don’t understand”
2. “Calm down"
3. “There’s nothing we can do”
4. “That’s impossible”
5. “I’m not sure / I guess”
6. “I’ll get back to you"
7. “No”
Watch John's short film about not poor customer service in the dark comedy Call Center Terror
And our Dessert segment we talk discuss when to use Pure Vanilla Extract and Imitation Vanilla Extract
Here's the article Angel was referring to:
cooksvanilla.com/what-is-the-difference-between-pure-and-imitation-vanilla-extract/
To email Angel about cupcakes or customer service
To email John about media and building a brand
Find us at Marketing Media & Cupcakes website and on social media
Thanks for listening!
John & Angel
77 episodes
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