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#21: How DemandBase Became a Pioneer in the ABM Space w/ Jessica Fewless
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Jessica Fewless works at a hot technology company, one that’s leading the space in account-based marketing. As Vice President of ABM Strategy, Field and Channel Marketing at DemandBase, she’s in a position to do exactly what the company advocates on behalf of its customers.
In this episode, we cover account-based marketing, field marketing, applying that to partner marketing, artificial intelligence, machine learning, and a whole lot more. Jessica also shares the DemandBase journey to applying an ABM approach, which interestingly did not happen until about three years ago, despite the company being much older.
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