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Achieving Thought Leadership through Organic Content with John Morris
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Prepare for an enlightening episode of The Marketing Mindset Podcast, as we’re joined by John Morris, Executive Director of Brand at Club Colors.
John shares valuable insights into why brands should focus on articulating the "why" behind their brand, how to foster authentic experiences for your audience, and embracing the power of employee advocacy in shaping brand narratives.
We discuss the nuances between marketing and branding, common fears surrounding employee personal branding on social media, and practical strategies for maintaining brand consistency while empowering individuals to become brand ambassadors.
Press play to uncover the secrets to establishing thought leadership using long-form and short-form content nurturing authentic brand experiences, and harnessing the power of organic content to connect with your audience on a deeper level.
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