Best Colby Flood Podcasts (2024)

1
Customer Segmentation and Growth Strategies with Henrik Johansson 27:55

4h ago27:55

27:55

In this episode of Marketing Mindset, Colby Flood talks to Henrik Johansson, an entrepreneur who scaled Boundless to $100 million in revenue. Henrik shares his expertise on customer segmentation strategies, highlighting the importance of understanding why customers buy, not just what you’re selling. He delves into the evolution of targeting as busi…

1
Building a High-level Creative Strategy Process Pt. 7 22:16

15d ago22:16

22:16

In this episode of The Marketing Mindset Podcast, Colby and Charlie explore the intricacies of creative testing and performance analysis in digital advertising. They share their mythos of systematic naming conventions, which Charlie champions as essential for any agency looking to save time and improve performance. Plus, they share their thoughts o…

1
Building a High-level Creative Strategy Process Pt. 6 25:13

1M ago25:13

25:13

This week on The Marketing Mindset Podcast, Colby and Charlie focus on the important phase of ad creative testing within the broader context of media buying. They share their thoughts on campaign structuring, including offering various approaches to setting up tests and discussing the merits of using separate campaigns for testing versus integratin…

1
Building a High-level Creative Strategy Process Pt. 5 20:15

2M ago20:15

20:15

In this episode of Marketing Mindset, Colby and Charlie continue their exploration of the creative strategy process, this time focusing on the crucial stages of internal QC and client handoff. Based on their years of experience delivering creative to clients, they discuss the importance of a well-structured QC checklist that addresses design qualit…

1
Building a High-level Creative Strategy Process Pt. 4 21:25

2M ago21:25

21:25

In this episode of Marketing Mindset, Colby and Charlie continue their creative strategy series by focusing on the process of handing off creative briefs to designers. They explore the importance of communication, particularly when working with new designers, and Charlie shares her experience in developing a shared language with designers and copyw…

1
Building a High-level Creative Strategy Process Pt. 3 21:46

2M ago21:46

21:46

In this episode of Marketing Mindset, Colby and Charlie dive into the execution phase of a 90-day creative testing plan, following up on earlier discussions around building a high-level creative strategy. They emphasize the importance of testing multiple messaging angles to gather robust data that can guide creative decisions, and Charlie shares wh…

1
Optimizing Ad Success with Barry Hott 46:27

3M ago46:27

46:27

In this episode of Marketing Mindset, Colby, Charlotte, and guest Barry Hott explore the intricate dynamics between Facebook advertising media buying and creative performance. They address common challenges in collaboration between creative strategists and media buying teams, and Barry offers practical advice for improving communication and fosteri…

1
Achieving Revenue Goals Through Marketing with Amy Parker 37:28

3M ago37:28

37:28

In this episode of Marketing Mindset, Colby talks to Amy Parker, a seasoned marketer with extensive experience in multi-unit businesses, focusing on food service, grocery chains, and retail sectors. Amy explains the importance of understanding a business's financial structure and how marketers should align their strategies with the company's revenu…

1
Purpose-Driven Business Models with Brad Jeffery 29:28

3M ago29:28

29:28

In this episode of the Marketing Mindset podcast, Colby interviews Brad Jeffery, the founder of Made Free, a company dedicated to using business as a force for good by addressing human trafficking and poverty through ethical manufacturing. Brad shares the inspiring story behind Made Free, which began 14 years ago to create a brand that provides hig…

1
How to Build a High-Level Create Strategy Process (Pt. 2) 33:58

4M ago33:58

33:58

In this episode of Marketing Mindset, Charlie and Colby continue their discussion about building and executing a high-level creative strategy process. They dive into the most essential elements of their process, from an extensive research phase to how they present their findings to clients and get actionable feedback. During the episode, you’ll lea…

1
Managing Rapid Business Growth with Asaf Wolff 35:04

5M ago35:04

35:04

In this episode of The Marketing Mindset Podcast, Colby talks to Asaf Wolff, Senior Vice President of Growth and Experience at University of the People, the world's first non-profit, tuition-free, online, American-accredited university. Asaf explains how the university aims to eliminate barriers to higher education by providing accessible, high-qua…

1
Navigating Client Relationships with Deena Emara 52:23

5M ago52:23

52:23

In this episode of The Marketing Mindset Podcast, Colby and Charlie have an exciting conversation with Creative Director and dabbledee founder Deena Emara about the nuances of choosing between in-house and agency creative work, the complexities of resource management, and the importance of flexibility and consistency when deciding on creative solut…

1
Exploring Retention Marketing Strategies with Wiehan Britz 40:14

5M ago40:14

40:14

In this episode of Marketing Mindset, Colby talks to Magnet Monster CEO Wiehan Britz about email marketing strategies for eCommerce brands, gaining UGC from customers, and more. Focusing on retention and driving growth, they discuss how different marketing tools and techniques can be adapted to suit businesses at various revenue stages—from startup…

1
Building a High-Level Creative Strategy Process Pt.1 58:41

5M ago58:41

58:41

In this episode of the Marketing Mindset podcast, Colby and Charlie dive into the nuances of developing and implementing high-level creative strategies within their agency. They discuss the critical phases of client onboarding, emphasizing the importance of clear communication and setting realistic expectations from the sales process to the deliver…

1
Building a Network of UGC Creators Pt. 2 48:48

6M ago48:48

48:48

In the second part of, "Building a Network of UGC Creators”, Colby and Charlie dive even deeper into the intricacies of content creation and management. They share how they refined their UGC template to elevate its effectiveness, share strategies for selecting UGC creators based on client needs, and emphasize the importance of aligning creator demo…

1
How to Use Customer Psychology with Sarah Levinger 51:31

6M ago51:31

51:31

In this episode of the Marketing Mindset Podcast, Colby and Charlie discuss customer psychology, client management, and so much more with consumer behavior analyst Sarah Levinger!Sarah returns to the podcast to talk about aligning creative output with client expectations and the nuances of conveying complex ideas effectively to ensure client satisf…

1
Building a Network of UGC Creators Pt. 1 54:37

6M ago54:37

54:37

On this week’s episode of The Marketing Mindset Podcast, Colby and Charlie offer a comprehensive overview of how different types of creators fit into a brand's marketing strategy. They discuss the critical differences in expectations and outcomes and offer practical advice to identify the right creator type for specific campaign goals.They talk abo…

1
Innovating Sales Strategies with Nema Semnani 50:04

6M ago50:04

50:04

In this episode, Colby and Charlie delve into the complexities of sales strategies with Nema Semnani, founder and president of Precision Sales Consulting. Nema has spent his career driving sales for Fortune 500 companies, and his firm is committed to enhancing revenue and profitability through comprehensive sales training, management coaching, and …

1
Driving Business Growth Through Strategic Endorsements 45:06

6M ago45:06

45:06

In this episode of the Marketing Mindset podcast, Colby chats with Jacob and Victor Eriksson, co-founders of Boxbollen, an innovative startup that gamifies physical activity. Leveraging powerful celebrity endorsements from Tom Brady, Khloe Kardashian, and Bill Gates, they’ve racked up more than 200 million views on TikTok!During the interview, Jaco…

1
Building High-Performance Creative Teams Pt. 2 43:43

6M ago43:43

43:43

Trying to strategically grow your creative team? This episode is a must-listen! Finding the right people for each role is critical to agency success, especially when managing a small team. That’s why this week’s episode of The Marketing Mindset Podcast explores the most essential hiring tips for creative teams. Specifically, it asks the question: h…

1
Building High-Performance Creative Teams 47:13

7M ago47:13

47:13

How is a high-performing creative team built? We're answering that question in this week's episode of The Marketing Mindset Podcast! In the first part of an exciting new series, Colby sits down with Brighter Click’s Creative Strategist, Charlie Sargeant.Together, they discuss the dynamics of team-building, finding the right talent for each role, ho…

1
Embracing Creative Pragmatism with Tibi Founder Amy Smilovic 36:48

7M ago36:48

36:48

Join us for another exciting episode of The Marketing Mindset Podcast as we delve into the fascinating world of fashion entrepreneurship with Tibi founder Amy Smilovic. With a relentless entrepreneurial spirit, Amy shares stories, tips, and marketing advice for aspiring founders and business owners. Throughout the episode, Amy gives insights into b…

1
Achieving Thought Leadership through Organic Content with John Morris 37:54

7M ago37:54

37:54

Prepare for an enlightening episode of The Marketing Mindset Podcast, as we’re joined by John Morris, Executive Director of Brand at Club Colors.John shares valuable insights into why brands should focus on articulating the "why" behind their brand, how to foster authentic experiences for your audience, and embracing the power of employee advocacy …

1
The Art of Collaborative Branding: Insights from CMO Brad Farrell 32:21

8M ago32:21

32:21

Tune into this knowledge-packed episode of The Marketing Mindset Podcast as we sit down with Brad Farrell, the Chief Marketing Officer at Beekman 1802. Brad’s team has become renowned for its innovative approach to marketing and branding, and now he’s sharing tips and tricks from his rich marketing and leadership background.During our conversation,…

1
Scaling to 9 Figures: Business Insights from True Classic's President Ben Yahalom 38:36

8M ago38:36

38:36

Join us for a special episode of The Marketing Mindset Podcast as we sit down with Ben Yahalom, President of the iconic menswear brand True Classic. With over eight years of experience in performance marketing and business growth consulting, Ben has played a pivotal role in propelling True Classic to remarkable success, achieving 9 figures in just …

1
Building an Entrepreneurial Roadmap with Billy Thompson 45:43

8M ago45:43

45:43

This week on Marketing Mindset, we’re joined by Billy Thompson, President and Founder of the Thompson Tee. As seen on Shark Tank and in SHAPE Magazine, the Thompson Tee is a patented undershirt with innovative Hydro-Shield Sweatproof Technology. During our conversation, Thompson shares insights from his entrepreneurial journey, emphasizing the impo…

1
Sustainable Business Strategies: Krish Himmatramka's Growth Blueprint 33:48

8M ago33:48

33:48

In this powerful episode of The Marketing Mindset Podcast, we chat with Krish Himmatramka, founder of Do Amore, a jewelry company specializing in ethically sourced engagement rings and wedding bands.Krish is a visionary entrepreneur driven by a deep commitment to ethical and sustainable practices in the jewelry industry. Inspired by his journey see…

1
The Power of Authentic Branding with Designer Meghan Fabulous 36:25

9M ago36:25

36:25

In this insightful episode of Marketing Mindset, we're joined by Meghan Fabulous, a fashion innovator renowned for her distinctive approach to design. Hailing from Southern California, Meghan founded her first company at just 26, setting the stage for a meteoric rise to success in the industry.Having her designs worn by Hollywood heavyweights, incl…

1
Building a Successful Marketing Team: Insights from Greg Lambert 33:58

9M ago33:58

33:58

Join us in this insightful episode as we delve into the world of team building with expert Greg Lambert. In our conversation, Greg shares his extensive experience and wisdom on:The key principles of assembling and nurturing high-performing teams.Strategies for effective hiring and the importance of mentorship.His unique approach to leadership that …

1
Innovating Comfort: The Pillow Cube Story with Jay Davis 34:05

9M ago34:05

34:05

Welcome to a special episode where we meet Jay Davis, the innovator behind Pillow Cube. In this episode, Jay shares:His journey from concept to creation.Challenges in bringing a disruptive product to market.The strategies he used to market a disruptive product. Join us for an inspiring tale of transforming a new idea into a groundbreaking product.C…

1
The Art of Brand Partnerships: Insights from Maya Yearwood 35:33

10M ago35:33

35:33

Join us in this episode as we explore the art of brand partnerships with marketing expert Maya Yearwood. Maya shares her insights on:Building successful brand collaborations.The role of storytelling and data in brand perception.Strategies for creating impactful brand relationships.This episode is a valuable resource for anyone looking to blend crea…

1
Creative Strategies for eComm: Organic and Paid Social with Manuel Kopp 35:09

10M ago35:09

35:09

In this episode of the Marketing Mindset podcast, we sit down with Manuel Kopp, the founder of Gris Petalo, a thriving e-commerce brand. Join us as he shares his entrepreneurial journey, highlighting the pivotal role of content in achieving remarkable growth. We'll also dive deep into his strategies for content creation and paid social advertising.…

1
Using Reddit to Build Community and Drive Sales with Will Carius 40:49

10M ago40:49

40:49

In this compelling episode of the Marketing Mindset podcast, we're joined by Will Carius, a savvy entrepreneur who has harnessed the power of Reddit to both build a thriving online community and drive substantial sales for his brand.Will takes us on a journey through the intricacies of leveraging Reddit, sharing his insights on how he engaged with …

1
Hiring a Marketing Agency in 2024 with Vendry 30:26

10M ago30:26

30:26

In this episode of the Marketing Mindset podcast, we sit down with Dan Gray, the founder of Vendry, an innovative platform that simplifies the process of hiring agencies for your business. Join us as Dan shares his expertise on best practices for selecting the right agency partner and how Vendry is transforming the way businesses find and collabora…

1
Chase Mohseni on Driving Profitable Growth with Heatmaps 38:54

11M ago38:54

38:54

Welcome to another insightful episode of the Marketing Mindset podcast. In this edition, we have the pleasure of hosting Chase Mohseni, a seasoned expert in the field of eCommerce SaaS marketing. Join us as Chase unveils the transformative power of heatmaps in driving profitable growth for businesses.Chase Mohseni walks us through the fascinating w…

1
Mastering Brand Partnerships: How to Build Impactful Relationships with Jordan Cohen 40:28

11M ago40:28

40:28

In this insightful episode of the Marketing Mindset podcast, we have the privilege of sitting down with Jordan Cohen, the VP of Partnerships at Momentous. Join us as we delve deep into the world of brand partnerships and discover the strategies and secrets to building impactful relationships.Jordan, a seasoned expert in the field, shares his invalu…

1
Optimizing Costs and Increasing Profitability Through CRO with Jeremy Epperson 39:23

11M ago39:23

39:23

In this episode of the Marketing Mindset podcast, we invite you to explore the fascinating world of Conversion Rate Optimization (CRO) with our special guest, Jeremy Epperson. Jeremy, a recognized expert in the field, shares his extensive knowledge on how to enhance conversion rates effectively. We discuss the significance of understanding user beh…

1
3 Things DTC Brands Need To Succeed with Kelley Thornton 35:28

11M ago35:28

35:28

In this episode of the Marketing Mindset podcast, we have the privilege of sitting down with Kelley Thornton, the CEO of Tiege Hanley, an innovative direct-to-consumer (DTC) brand that has been making waves in the skincare industry.Kelley, a seasoned professional with a wealth of experience in the world of DTC brands, shares three crucial elements …

1
Peter Lamas: An Entrepreneurial Journey in Natural Haircare 37:31

12M ago37:31

37:31

Step into the fascinating world of natural beauty and haircare with us as we delve into the extraordinary journey of Peter Lamas. From humble beginnings as an apprentice to master hair stylists, Peter's path led him to establish luxury salons and, eventually, launch his own acclaimed haircare brand.In this episode, Peter recounts the remarkable sto…

1
UGC Secrets: How To Work With UGC Creators | With Danil Saliukov of Insense.pro 34:19

12M ago34:19

34:19

In this enlightening episode of the Marketing Mindset podcast, we're joined by Danil Saliukov, the Co-founder of Insense.pro, a platform dedicated to unlocking the immense potential of User-Generated Content (UGC) in marketing.Danil shares how he guides brands to find, interview, and collaborate with creators, as well as his best practices on how t…

1
The Importance of Community Building with Chanel Clark 28:40

12M ago28:40

28:40

In this episode of the Marketing Mindset podcast, we have the pleasure of sitting down with Chanel Clark, a true expert in the art of community building.Join us as Chanel shares her profound insights on the significance of community building in today's digital landscape. Discover the strategies and tactics she has employed to create and nurture thr…

1
Unlocking the Power of User-Generated Content (UGC): Insights from Jenna Tanenbaum 21:50

1y ago21:50

21:50

In this episode of the Marketing Mindset podcast, we are joined by Jenna Tanenbaum, a seasoned professional with over 12 years of experience in the direct-to-consumer (DTC) industry. Jenna's journey from her role as Head of Growth at Who Gives a Crap to founding her own UGC agency has been nothing short of inspiring.One of the central themes of our…

1
Product Development and Marketing Mastery with Sean Gagnon, CEO of The Abs Company 35:37

1y ago35:37

35:37

In this episode of the Marketing Mindset podcast, we have the privilege of sitting down with Sean Gagnon, CEO of The Abs Company, a visionary leader in the fitness equipment industry.Join us as Sean takes us on a journey through his remarkable entrepreneurial story, starting his career by growing a billion-dollar product, the Ab Roller, to launchin…

1
Optimizing the Subscription Model for DTC Brands With Connor O'Neill 37:17

1y ago37:17

37:17

In this episode of the Marketing Mindset podcast, we dive deep into the world of Direct-to-Consumer (DTC) brands and their subscription models with Connor O'Neill, founder of Toolbox Brands. Join us as Connor shares his invaluable insights and expertise on how to master the subscription model for DTC success.Discover the power of subscription model…

1
Adapt and Thrive: Nora Gardner's Entrepreneurial Journey 33:36

1y ago33:36

33:36

In this inspiring episode of the Marketing Mindset podcast, we have the privilege of sitting down with Nora Gardner, the visionary founder of Nora Gardner Fashion. Join us as Nora shares her remarkable entrepreneurial journey and the strategic pivots she executed to navigate the challenges posed by the COVID-19 pandemic.COVID-19 forced entrepreneur…

1
Uncovering Customer Insights: The Power of Post-Purchase Surveys and Zero-Party Data with Jeremiah Prummer 36:52

1y ago36:52

36:52

In this episode of the Marketing Mindset podcast, we sit down with Jeremiah Prummer, the innovative founder of Knocommerce, to explore the fascinating world of post-purchase surveys and the invaluable insights they provide through zero-party data.Discover the strategies and best practices behind implementing effective post-purchase surveys, and lea…

1
Building a Global Hat Empire: Glenn Campbell's Journey with Lids 54:13

1y ago54:13

54:13

In this captivating episode of the Marketing Mindset podcast, we're honored to host Glenn Campbell, the co-founder of Lids, a global leader in headwear retail. Join us as Glenn takes us on an enthralling journey through the creation and expansion of a hat empire.Glenn Campbell's story is one of entrepreneurial inspiration, from the humble beginning…

1
Mastering Community Building and Consumer Psychology: A Conversation with Dr. Anthony Balduzzi 36:10

1y ago36:10

36:10

In this episode of the Marketing Mindset podcast, we sit down with Dr. Anthony Balduzzi, the visionary founder of Fit Father Project and Fit Mother Project. Join us as Dr. Balduzzi takes us on a journey through his remarkable entrepreneurial path, where he has harnessed the power of community building and consumer psychology to transform the fitnes…

1
Bubba Albrecht of Give'r: Building a Brand Community One Event at a Time 37:03

1y ago37:03

37:03

Step into the world of community-driven entrepreneurship with our latest episode of the Marketing Mindset podcast, where we have the pleasure of conversing with Bubba Albrecht, the visionary founder of Give'r. Join us as we embark on a journey through his entrepreneurial story, where he masterfully built a brand community from the ground up, one ev…

1
Ugly Ads: Barry Hott Sharing Why Brands Should Ditch Perfection and Embrace Authenticity 45:24

1y ago45:24

45:24

In this thought-provoking episode of the Marketing Mindset podcast, we sit down with Barry Hott, a visionary marketer and disruptor, to explore a groundbreaking concept that challenges traditional advertising norms. Join us as Barry introduces the idea of "Ugly Ads" for Facebook paid media and passionately advocates for breaking free from rigid bra…

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Colby Flood Podcasts

Podcasts Worth a Listen

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