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Purpose-Driven Business Models with Brad Jeffery
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In this episode of the Marketing Mindset podcast, Colby interviews Brad Jeffery, the founder of Made Free, a company dedicated to using business as a force for good by addressing human trafficking and poverty through ethical manufacturing. Brad shares the inspiring story behind Made Free, which began 14 years ago to create a brand that provides high-quality products and stands for something bigger.
Tune in to hear Brad and Colby’s thoughts on the future of marketing, particularly the importance of authentic, purpose-driven business models and genuine communication. Brad also explains the rationale behind his B2B sales strategy, including the financial benefits of avoiding outside investors and the ability to make a faster impact.
Throughout the episode, you’ll also get tips on AI marketing, sustainability and ethics in fashion, strategies for marketing communication, and so much more!
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Learn about our marketing agency: https://www.brighterclick.com/
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