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Unlocking the Power of User-Generated Content (UGC): Insights from Jenna Tanenbaum
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In this episode of the Marketing Mindset podcast, we are joined by Jenna Tanenbaum, a seasoned professional with over 12 years of experience in the direct-to-consumer (DTC) industry. Jenna's journey from her role as Head of Growth at Who Gives a Crap to founding her own UGC agency has been nothing short of inspiring.
One of the central themes of our conversation is the art of matching brands with the right creators and content types in the world of UGC. Jenna walks us through her approach to this process and how it can set the stage for successful collaborations.
Jenna's expertise extends to targeting through creative, a concept that involves not just working the algorithm but also connecting with prospective customers on a deeper level. We explore the intricacies of this strategy and its profound impact on marketing effectiveness.
Listen in to gain a deeper understanding of the power of UGC, discover Jenna's invaluable tips, and find out where you can connect with her for more insights and inspiration.
Connect with Jenna on LinkedIn: https://www.linkedin.com/in/jennatanenbaum/
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Learn about our marketing agency: https://www.brighterclick.com/
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