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Optimizing Ad Success with Barry Hott
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In this episode of Marketing Mindset, Colby, Charlotte, and guest Barry Hott explore the intricate dynamics between media buying and creative performance. They address common challenges in collaboration between creative strategists and media buying teams, and Barry offers practical advice for improving communication and fostering better collaboration.
Tune in to hear Barry discuss the importance of media buying knowledge for creative strategists, particularly in performance-driven roles. Barry argues that understanding both creative and media buying aspects is essential for creating successful ads.
During the episode, you'll also learn about aligning incentives between agencies and clients. Barry advocates for performance-based incentive models and introduces his unique offer of creating a "banger ad" for free, with payment based on the ad's performance. He delves into ad optimization strategies, stressing the importance of diagnosing performance issues rather than hastily turning off high-spending ads.
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Learn about our marketing agency: https://www.brighterclick.com/
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