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Driving Business Growth Through Strategic Endorsements
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In this episode of the Marketing Mindset podcast, Colby chats with Jacob and Victor Eriksson, co-founders of Boxbollen, an innovative startup that gamifies physical activity. Leveraging powerful celebrity endorsements from Tom Brady, Khloe Kardashian, and Bill Gates, they’ve racked up more than 200 million views on TikTok!
During the interview, Jacob and Victor Eriksson share their unique approach to managing seasonal business cycles, a strategy that has been instrumental in their success. They also discuss their strategic use of celebrity endorsements, methods for mass market expansion, and how they use technology to enhance customer engagement.
Tune in to gain invaluable insights on leveraging seasonal trends, capitalizing on celebrity influence, and using downtime to prepare for business peaks!
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Learn about our marketing agency: https://www.brighterclick.com/
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