Micro-engagement for SEO

Marketing Minutes

You have heard me speak about capturing the Micro-moments before and today within the Off page SEO world there is another Micro term being used alot. Micro-Engagement! With the attention span of today's technology world you have less and less time to capture someone’s attention. Here are some things to think about when writing content.

Use numbered or bulleted lists - People love them and the mind loves them. The mind makes it seem shorter and will engage more in the list.

Make sure you use engaging photos - People today are very visual. The more engaging the photo the better.

Funny Gifs - Using a funny gif lightens the mood of the read so utilize a gif maker to create something interesting.

Interesting videos - 85% of the US internet audience watches videos online according to an article on Wordstream.

Infographics - Use infographics for any articles you are writing. If you don’t have the expertise to do so then consider hiring a freelancer or agency to create on for you.

Quizzes and surveys - People love to answer questions. It is a way of showing there knowledge and consideration to your need. Engagement goes up when you ask a question!

Share stories - People love to read case studies and stories. They want to connect with what you are doing and by telling a story it makes there mind go to that place.

Now how do you do all of this. There are many sites out there that can help you with this. You can purchase pictures, videos, infographics and stories. Here is the most important thing though. DO NOT go into Google and type in what you are looking for and then just save what you see. Copyright laws will protect the company that designed it or took the picture. You have no legal right unless you get permission to use it by purchasing it or giving credit to the author. Study up on the laws and make sure you do not get yourself in trouble.

Thank you for listening to me today. If you would like a no charge marketing evaluation for your business then please comment on this post, call 2624439092 or email me at the email address below.

We hope you have a great day!