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2.10 [Special] 12 Digital Marketing Experts Share Their Actionable Tips for 2019

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Manage episode 222703349 series 2137277
Content provided by SEMrush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SEMrush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Episode 2.10 of Marketing Scoop is a little different – this is a segment from a 5-part livestream series bringing you 120 of the world’s leading digital marketers - all be answering the same question - “what’s your number 1, actionable digital marketing tip for 2019.”

This particular section features Andrea Vahl, Amy Bishop, Leah Buckingham-Warner, Kristian Haanes, Chad Pollitt, Teresa Heath-Wareing, Stephan Spencer, Kirk Williams, Michael Fleischner, Lexi Mills, Marcus Sheridan and Kevin Gibbons.

Here’s a summary of what was covered...

1:47 “Focus any Facebook Ads you have around conversions – test using 4:5 frame dimensions for video.” Andrea Vahl from andreavahl.com

4:04 “Start with a customer-centric approach to the purchase journey.” Amy Bishop from cultivativemarketing.com

7:40 “Get involved in influencer marketing.” Leah Buckingham-Warner from butterflymarketingconsultancy.co.uk

11:07 “Begin your planning for 2019 now – planning is everything!” Kristian Haanes from webinara.com

14:48 “Be prepared for the USA version of GDPR! And put much more budget into the content that you produce.” Chad Pollitt from inpwrd.com

18:43 “Think about how you can connect to your audience through authenticity.” Teresa Heath-Wareing from teresaheathwareing.com  21:34 “Steal featured snippets from your competitors!” Stephan Spencer from stephanspencer.com

25:02 “Take a hard look at investigating Amazon advertising.” Kirk Williams from zatomarketing.com

27:50 “Stay abreast of the latest developments in marketing technology.” Michael Fleischner from bigfinsolutions.com

30:24 “You need to really care about the thing that you’re creating.” Lexi Mills from leximills.net

32:30 “Record an authentic video addressing the top 7 concerns that your customers have.” Marcus Sheridan from marcussheridan.com

37:20 “Push for more crazy ideas! And think strategy, not campaigns.” Kevin Gibbons from resignal.com

I hope that you enjoyed this great selection of thoughts and tips from today’s livestream!

Check out the rest of the recordings from this mini-series at http://www.digitalmarketingin2019.com

  continue reading

96 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on April 24, 2022 12:08 (2+ y ago). Last successful fetch was on August 12, 2020 21:24 (4y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 222703349 series 2137277
Content provided by SEMrush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SEMrush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Episode 2.10 of Marketing Scoop is a little different – this is a segment from a 5-part livestream series bringing you 120 of the world’s leading digital marketers - all be answering the same question - “what’s your number 1, actionable digital marketing tip for 2019.”

This particular section features Andrea Vahl, Amy Bishop, Leah Buckingham-Warner, Kristian Haanes, Chad Pollitt, Teresa Heath-Wareing, Stephan Spencer, Kirk Williams, Michael Fleischner, Lexi Mills, Marcus Sheridan and Kevin Gibbons.

Here’s a summary of what was covered...

1:47 “Focus any Facebook Ads you have around conversions – test using 4:5 frame dimensions for video.” Andrea Vahl from andreavahl.com

4:04 “Start with a customer-centric approach to the purchase journey.” Amy Bishop from cultivativemarketing.com

7:40 “Get involved in influencer marketing.” Leah Buckingham-Warner from butterflymarketingconsultancy.co.uk

11:07 “Begin your planning for 2019 now – planning is everything!” Kristian Haanes from webinara.com

14:48 “Be prepared for the USA version of GDPR! And put much more budget into the content that you produce.” Chad Pollitt from inpwrd.com

18:43 “Think about how you can connect to your audience through authenticity.” Teresa Heath-Wareing from teresaheathwareing.com  21:34 “Steal featured snippets from your competitors!” Stephan Spencer from stephanspencer.com

25:02 “Take a hard look at investigating Amazon advertising.” Kirk Williams from zatomarketing.com

27:50 “Stay abreast of the latest developments in marketing technology.” Michael Fleischner from bigfinsolutions.com

30:24 “You need to really care about the thing that you’re creating.” Lexi Mills from leximills.net

32:30 “Record an authentic video addressing the top 7 concerns that your customers have.” Marcus Sheridan from marcussheridan.com

37:20 “Push for more crazy ideas! And think strategy, not campaigns.” Kevin Gibbons from resignal.com

I hope that you enjoyed this great selection of thoughts and tips from today’s livestream!

Check out the rest of the recordings from this mini-series at http://www.digitalmarketingin2019.com

  continue reading

96 episodes

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