2.15 [Success Story] How to market a podcast


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Marketing Scoop Episode 2.15 is a ‘success story’ themed episode – specifically focusing on “How to market a podcast”.

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Podcasts are growing at a rate of knots, with nearly 68 million Americans listening to podcasts on a monthly basis – that’s nearly one in four people across the country!

If you’ve started a podcast, or you’ve considered starting a podcast, then one thing that you definitely need to think about is how to market your podcast.

And that’s something that’s covered in today’s Success Story, which features 2 great guests.

Firstly Deepak Shukla – Founder of Pearl Lemon and the ‘Life, Love and Entrepreneurship’ podcast – a show that he’s managed to get featured in the ‘New & Noteworthy’ section of iTunes twice.

Also joining us is CEO & Co-founder of podcast tech company Rebel Base Media, Mark Asquith. Mark’s a podcaster, speaker (including TedX) and content marketer with a background in successful entrepreneurship, startups and building global marketing agencies.

Here's what is discussed:

2:40 What type of podcast episode tends to get the most traction for Mark Asquith?

5:34 Are episodes with guests easier to promote?

7:00 Does Deepak agree that shorter podcasts perform better?

10:00 Why are Joe Rogan’s long shows so successful if short shows are better?

14:00 What is Mark Asquith’s opinion of long-form podcasts?

17:00 What is an example of a podcast episode that Deepak has published that was particularly successful, and why was it successful?

20:00 How does Deepak research his topics that he’s going to cover in each episode?

22:00 What about Mark? What is an example of a podcast episode that Mark has published that was particularly successful, and why was it successful?

25:40 Are trending topics more important than guests?

29:00 Is it important that you ask your listeners to subscribe?

32:00 Deepak’s actionable tip

34:00 Mark’s actionable tip

97 episodes