Manage episode 225826203 series 2137277
Marketing Scoop Episode 2.15 is a ‘success story’ themed episode – specifically focusing on “How to market a podcast”.
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Podcasts are growing at a rate of knots, with nearly 68 million Americans listening to podcasts on a monthly basis – that’s nearly one in four people across the country!
If you’ve started a podcast, or you’ve considered starting a podcast, then one thing that you definitely need to think about is how to market your podcast.
And that’s something that’s covered in today’s Success Story, which features 2 great guests.
Firstly Deepak Shukla – Founder of Pearl Lemon and the ‘Life, Love and Entrepreneurship’ podcast – a show that he’s managed to get featured in the ‘New & Noteworthy’ section of iTunes twice.
Also joining us is CEO & Co-founder of podcast tech company Rebel Base Media, Mark Asquith. Mark’s a podcaster, speaker (including TedX) and content marketer with a background in successful entrepreneurship, startups and building global marketing agencies.
Here's what is discussed:
2:40 What type of podcast episode tends to get the most traction for Mark Asquith?
5:34 Are episodes with guests easier to promote?
7:00 Does Deepak agree that shorter podcasts perform better?
10:00 Why are Joe Rogan’s long shows so successful if short shows are better?
14:00 What is Mark Asquith’s opinion of long-form podcasts?
17:00 What is an example of a podcast episode that Deepak has published that was particularly successful, and why was it successful?
20:00 How does Deepak research his topics that he’s going to cover in each episode?
22:00 What about Mark? What is an example of a podcast episode that Mark has published that was particularly successful, and why was it successful?
25:40 Are trending topics more important than guests?
29:00 Is it important that you ask your listeners to subscribe?
32:00 Deepak’s actionable tip
34:00 Mark’s actionable tip