The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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…
continue reading
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How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing Campaigns
Archived series ("Inactive feed" status)
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This feed was archived on April 24, 2022 12:08 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 267289475 series 2137277
Content provided by SEMrush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SEMrush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA's Orchid Bertelsen.
Orchid is the Head of Digital Innovation at Nestlé USA where she evaluates and tests emerging technologies. From artificial intelligence and voice assistance to augmented and virtual reality, her varied portfolio has her looking after more than 40 brands.
Listen in as Orchid discusses how Nestlé USA and Pandora teamed up on an alpha product to understand how consumers are interacting with voice technology while they're in their daily routines, and how brands can become an answer to consumer’s questions via conversational AI.
Guest, Orchid Bertelsen
https://www.linkedin.com/in/orchidbertelsen/
https://twitter.com/OrchidBertelsen
Host, Laura Morelli
https://au.linkedin.com/in/laura-morelli-74010a68
https://twitter.com/lauramorellii
Links mentioned:
- Nestle - https://www.nestle.com/
- Pandora - https://www.pandora.com/
- Interactive Voice Alpha - https://www.adweek.com/brand-marketing/pandora-begins-testing-interactive-voice-ad-functionality
- Google Home - https://store.google.com/us/magazine/compare_nest_speakers_displays
- Amazon Alexa - https://www.amazon.com/smart-home-devices
- Microsoft Cortana - https://www.microsoft.com/en-us/cortana
- SXSW - https://www.sxsw.com/
- HBO’s Westworld Experience at SXSW - https://www.businessinsider.com/westworld-hbo-experience-at-sxsw-2018-3
- Oreo Experience at SXSW - https://www.adweek.com/digital/oreo-uses-twitter-make-3d-cookies-sxsw-156121/
- Haagen-Dazs - https://www.haagendazs.us/
- Check out Orchid’s articles on Medium - https://medium.com/@orchid.bertelsen
96 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on April 24, 2022 12:08 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 267289475 series 2137277
Content provided by SEMrush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SEMrush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA's Orchid Bertelsen.
Orchid is the Head of Digital Innovation at Nestlé USA where she evaluates and tests emerging technologies. From artificial intelligence and voice assistance to augmented and virtual reality, her varied portfolio has her looking after more than 40 brands.
Listen in as Orchid discusses how Nestlé USA and Pandora teamed up on an alpha product to understand how consumers are interacting with voice technology while they're in their daily routines, and how brands can become an answer to consumer’s questions via conversational AI.
Guest, Orchid Bertelsen
https://www.linkedin.com/in/orchidbertelsen/
https://twitter.com/OrchidBertelsen
Host, Laura Morelli
https://au.linkedin.com/in/laura-morelli-74010a68
https://twitter.com/lauramorellii
Links mentioned:
- Nestle - https://www.nestle.com/
- Pandora - https://www.pandora.com/
- Interactive Voice Alpha - https://www.adweek.com/brand-marketing/pandora-begins-testing-interactive-voice-ad-functionality
- Google Home - https://store.google.com/us/magazine/compare_nest_speakers_displays
- Amazon Alexa - https://www.amazon.com/smart-home-devices
- Microsoft Cortana - https://www.microsoft.com/en-us/cortana
- SXSW - https://www.sxsw.com/
- HBO’s Westworld Experience at SXSW - https://www.businessinsider.com/westworld-hbo-experience-at-sxsw-2018-3
- Oreo Experience at SXSW - https://www.adweek.com/digital/oreo-uses-twitter-make-3d-cookies-sxsw-156121/
- Haagen-Dazs - https://www.haagendazs.us/
- Check out Orchid’s articles on Medium - https://medium.com/@orchid.bertelsen
96 episodes
All episodes
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Similar to Marketing Scoop Podcast
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
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