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1.14 Google Want Your Video Answer for their Search Results
Archived series ("Inactive feed" status)
When? This feed was archived on April 24, 2022 12:08 (). Last successful fetch was on August 12, 2020 21:24 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 215466511 series 2137277
To stay on top of your digital game, you have to keep track of what’s going on in search - be it organic or paid. Google rolls out new features and updates on a daily basis. And to benefit from all the freshest tweaks and have the first-mover advantage, you have to know they exist.
Topics:
1:10 Google wants your video answer for their search results - IF you’re famous enough
- How big a celebrity do you have to be?
- Why is it only available on iOS devices?
- Is direct answers moving towards video answers?
- What could this mean for SEO?
07:15 Text ads keep on getting longer... Google is extending the extra text available with responsive text ads, to regular text ads.
- What is this about?
- What might this mean for click-through-rate and ad position required to get traffic?
11:40 Google launches expandable snippets
- What are expandable snippets?
- Does this mean that people will spend more time on the SERP?
- What implication might this have for SEOs?
22:13 What exactly are Google’s Sponsored Units on search and why do you need to know?
- What are Google’s Sponsored Units on search?
- What industries need to pay attention most and why?
- What are the main benefits to using them?
This episode's guests:
Lukasz Zelezny, the Director of Organic Performance at ZPG Plc; and Elizabeth Marsten, the Senior Director of eCommerce Growth Services at CommerceHub
96 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on April 24, 2022 12:08 (). Last successful fetch was on August 12, 2020 21:24 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 215466511 series 2137277
To stay on top of your digital game, you have to keep track of what’s going on in search - be it organic or paid. Google rolls out new features and updates on a daily basis. And to benefit from all the freshest tweaks and have the first-mover advantage, you have to know they exist.
Topics:
1:10 Google wants your video answer for their search results - IF you’re famous enough
- How big a celebrity do you have to be?
- Why is it only available on iOS devices?
- Is direct answers moving towards video answers?
- What could this mean for SEO?
07:15 Text ads keep on getting longer... Google is extending the extra text available with responsive text ads, to regular text ads.
- What is this about?
- What might this mean for click-through-rate and ad position required to get traffic?
11:40 Google launches expandable snippets
- What are expandable snippets?
- Does this mean that people will spend more time on the SERP?
- What implication might this have for SEOs?
22:13 What exactly are Google’s Sponsored Units on search and why do you need to know?
- What are Google’s Sponsored Units on search?
- What industries need to pay attention most and why?
- What are the main benefits to using them?
This episode's guests:
Lukasz Zelezny, the Director of Organic Performance at ZPG Plc; and Elizabeth Marsten, the Senior Director of eCommerce Growth Services at CommerceHub
96 episodes
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