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Butting Heads with the Head of Marketing - 095

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Manage episode 264209234 series 2540874
Content provided by Eric Yee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Yee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When it comes to marketing strategy, the Head of Marketing at an organization is usually the one who sets the strategic priorities.

But what happens when you disagree with their approach? Or in this case their lack of one.

Today's listener question features an engineer who believes her company needs a corporate identity and brand guidelines - something the Head of Marketing disagrees with.

Who is right? And what can our engineer do to convince people that this is needed?

  continue reading

83 episodes

Artwork
iconShare
 
Manage episode 264209234 series 2540874
Content provided by Eric Yee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Yee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When it comes to marketing strategy, the Head of Marketing at an organization is usually the one who sets the strategic priorities.

But what happens when you disagree with their approach? Or in this case their lack of one.

Today's listener question features an engineer who believes her company needs a corporate identity and brand guidelines - something the Head of Marketing disagrees with.

Who is right? And what can our engineer do to convince people that this is needed?

  continue reading

83 episodes

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