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How Perkbox & Deliveroo Achieve Phenomenal Growth With Paid Social & Experiments - With Yoann Pavy from Perkbox
Manage episode 205422375 series 2118383
I speak with Yoann Pavy, Head of Performance Marketing at Perkbox. We discuss his past experience at Deliveroo as their Head of Paid Social. We discuss how Deliveroo use paid social media to drive traffic and sales across multiple countries. We also discuss how Perkbox conduct their marketing. This includes experimenting with multiple different channels to see which areas help them grow most effectively. This focuses a lot around paid media.
28 episodes
Manage episode 205422375 series 2118383
I speak with Yoann Pavy, Head of Performance Marketing at Perkbox. We discuss his past experience at Deliveroo as their Head of Paid Social. We discuss how Deliveroo use paid social media to drive traffic and sales across multiple countries. We also discuss how Perkbox conduct their marketing. This includes experimenting with multiple different channels to see which areas help them grow most effectively. This focuses a lot around paid media.
28 episodes
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