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How Uber Acquire New Users Through Digital Marketing - With Kevin Heung From Uber

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Manage episode 214969581 series 2118383
Content provided by Matt Byrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Byrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

I speak with Kevin Heung who is Head of Digital Marketing at Uber. This is a fascinating look into how Uber conducts their digital marketing and how they acquire new users. We discuss paid search, paid social, display, content marketing, organic social and search. Our conversation switches between Uber Rides and Uber Eats. Both are different marketplaces with their own stakeholders.

  continue reading

28 episodes

Artwork
iconShare
 
Manage episode 214969581 series 2118383
Content provided by Matt Byrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Byrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

I speak with Kevin Heung who is Head of Digital Marketing at Uber. This is a fascinating look into how Uber conducts their digital marketing and how they acquire new users. We discuss paid search, paid social, display, content marketing, organic social and search. Our conversation switches between Uber Rides and Uber Eats. Both are different marketplaces with their own stakeholders.

  continue reading

28 episodes

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