Customer Persona Fact or Fiction Part 1 of 2 - Episode 145


Manage episode 281589425 series 2284979
By Peter Sumpton. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

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Intro At the end of last year I was fortunate enough to be asked to conduct a workshop into the importance of and developing customer personas for Cambridge Social Media Day.

This podcast is the recording from that presentation and it comes in two parts.

In this episode we cover; • Why you shouldn’t play Guess Who? with your personas • Where your persona fits in with your Marketing Strategy • Where to find all the facts and figures • Why sentiment analysis can play tricks

There are also some cheat sheets to go along with this workshop, which can be found on the Marketing Study Lab website: One further note.

The live video recording of this workshop will be available along with all the other amazing workshops, seminars and presentations that featured over the two Cambridge Social Media Days soon. Sign up to get a reminder of when they will be available at;

Watch the episode video:

Music Featured on this Podcast: Sleepy in the Garden Lobo Loco Creative Commons License

169 episodes