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Strategic Marketing Theories Explained – Ansoff's Matrix (5 of 6) - Episode 139
Manage episode 278432946 series 2284979
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA
Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962
(from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
Marketing Theories Explained Series Link: https://bit.ly/3mi35di
Enjoy the Episode - Happy Marketing!
Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81
Intro This is part five of six.
Over the next six weeks we’ll have a slightly different feel on the podcast, It’s just going to be me, myself and I, as I chat through six of the most important and influential theory’s within Marketing
This six part series is actually the second season in reviewing, explaining and demonstrating how to use these powerful Marketing tools, but it’s the first time I’ve shared it on the podcast.
Why am I doing this? I’ve partnered up with Professional Academy (intro to them later) to bring all those aspiring Marketers six explainer live episodes, which you can catch on a Thursday (link in the show notes)
This has been put together to make you a better All-Round Marketer, from Auditing, right through to controls and measurements.
This week we take a look at Ansoff’s Matrix
Watch the video series: https://bit.ly/35AEWrA
Podcast Summary
How can Ansoff’s Matrix Help YOU As A Strategic Marketer?
1 - Provides a focus for a company and the strategic direction that is required to achieve buy-in
2 - Simple to use, four components to consider leading to four top level strategic directions
3 - Review a number of strategic directions using two factors and in turn analyse the risks associated with each
Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License
166 episodes
Manage episode 278432946 series 2284979
Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA
Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962
(from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)
Marketing Theories Explained Series Link: https://bit.ly/3mi35di
Enjoy the Episode - Happy Marketing!
Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81
Intro This is part five of six.
Over the next six weeks we’ll have a slightly different feel on the podcast, It’s just going to be me, myself and I, as I chat through six of the most important and influential theory’s within Marketing
This six part series is actually the second season in reviewing, explaining and demonstrating how to use these powerful Marketing tools, but it’s the first time I’ve shared it on the podcast.
Why am I doing this? I’ve partnered up with Professional Academy (intro to them later) to bring all those aspiring Marketers six explainer live episodes, which you can catch on a Thursday (link in the show notes)
This has been put together to make you a better All-Round Marketer, from Auditing, right through to controls and measurements.
This week we take a look at Ansoff’s Matrix
Watch the video series: https://bit.ly/35AEWrA
Podcast Summary
How can Ansoff’s Matrix Help YOU As A Strategic Marketer?
1 - Provides a focus for a company and the strategic direction that is required to achieve buy-in
2 - Simple to use, four components to consider leading to four top level strategic directions
3 - Review a number of strategic directions using two factors and in turn analyse the risks associated with each
Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License
166 episodes
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