Marketing Sucks podcast

#Business #Marketing #Amanda Casinha-Ginther #Social Media #Brand

22:42

Bob Stobener , a seasoned leader celebrated for his adept communication skills, has a unique perspective on improving communication as a means to foster understanding and collaboration. Drawing from his creative background in cartooning and strategic advertising at a successful comedy club, Stobener believes that effective communication is essential not only for resolving conflicts but also for enhancing personal and professional growth. He emphasizes the importance of listening and forming genuine connections, demonstrating how these practices can lead to positive outcomes, as seen in his ability to guide team members toward fulfilling career paths. By advocating for open and honest dialogue, Stobener illustrates how strong communication skills can support individual success and organizational excellence across various industries. (00:01:52) Communication Skills: Comedy Club to Corporate Success (00:14:21) Transparent Interactions: The Foundation of Leadership Success (00:14:21) Transformative Impact of Transparent Leadership Communication (00:19:41) Mastering Communication Skills for Multifaceted Success Hosted by Larry Wilson Produced by: Verbal Ninja Productions Producer: R. Scott Edwards Sponsored by: The Wilson Method **Check out NEW upgraded website with FREE offer !! Visit: https://theWilsonMethod.com Link: TheWilsonMethod.com…

Marketing Sucks explicit

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Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.
Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

53 episodes

Marketing Sucks explicit

updated 6 days ago

Series home•Feed

53 episodes

#Business #Marketing #Amanda Casinha-Ginther #Social Media #Brand

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Marketing Sucks

1
Why Your Website Sucks (And How to Fix It) with Inkling Design 41:27

6 days ago41:27

41:27

Think you can build a successful, sustainable business on social media alone? While social media is an amazing tool for business growth, it’s unpredictable — and having a fabulous social presence won’t protect you from losing your audience if a platform goes down, is bought by Elon Musk, or gets banned in your country. Alongside your social strategy, you need a strong website or landing page and an email list that YOU control. In this episode of Marketing Sucks, I’m joined by Andrea Krones and Kelley Gibson of the women-run graphic design and website development studio Inkling Design, which specializes in customized WordPress websites. We dive into the biggest website trends businesses cannot afford to ignore right now, the trick to crafting excellent user experiences that keep visitors from leaving your site, and how to audit your website to cut out the fat, filler, and fumbly navigation. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ When to use AI tools and when to invest in the human touch in your copy and content The anatomy of an effective and engaging homepage (and how to avoid awkward SEO bloat) Whether you should opt for a custom-designed website or use a template Please rate, review, and subscribe! Guest bio: Inkling Design is a design & web agency helping heart-centered humans with their branding, websites, and marketing materials. The agency specializes in creating custom WordPress websites for service-based businesses on a mission to do good in their communities and beyond, and empowers others to take control of their branding and website with confidence so that they can stay in their zone of genius when it comes to scaling their business. Timestamps:‌ ‌ 00:11 Meet Andrea Krones & Kelley Gibson 06:08 Reacting to social media changes 10:24 AI tools & personal touch 15:46 Home page experience 17:48 User-centric design 22:10 Website auditing 28:16 My big website mistake 30:21 Custom v. template 32:47 Website price points 36:33 Scaling your website later on 39:31 Action item & outro Links mentioned:‌ ‌ Inkling Design inklingdesign.ca linkedin.com/company/inkling-design Instagram: @inkling.design — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…

Marketing Sucks

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Podcasting 101 with The Ultimate Creative Podcast Company 50:57

13 days ago50:57

50:57

Hosting a podcast is a ton of work, but a high-quality show can be one of your most powerful marketing tools — for one thing, your episodes will outlive your Instagram Reels by YEARS. In this episode of Marketing Sucks, I sit down with the amazing Emily Decloux of The Ultimate Creative, a Toronto-based podcast production company that helps small biz owners and subject matter experts share their voices and thought leadership via audio. During this high-energy conversation, Emily and I dive into the REAL nitty-gritty of hosting a podcast that doesn’t suck (or make you dread plugging in your microphone). We talk about what a well-made podcast can do for your business, why AI is wildly overhyped when it comes to editing, and why you shouldn’t set out to be the next Goal Digger if that’s not your vibe. Marketing sucks. Let’s learn together. Hit play to discover:‌ What you need to consider BEFORE you hit record on your first episode Expert equipment recommendations that don’t break the bank Simple recording tips that’ll help you sound like a podcast rockstar Please rate, review, and subscribe. Full disclosure: Emily is my podcast producer and I highly recommend her! Guest bio: Emily Decloux created her own career path by completely ignoring her gut instincts, realizing she needed to listen to them, and then following her passions. It’s a little backwards but hey, she got here, right? Emily is the founder & CEO of podcast editing company The Ultimate Creative, 1/5th of the sketch comedy troupe Big Chick Energy, and a wedding and event producer under the banner The Joy Factor. She released a comedy music album called Take Your Life More Seriously under the name Emily Milling in 2022. Timestamps:‌ ‌ 00:12 Meet Emily Decloux 03:18 Working with a newborn 06:27 Boundaries 10:56 What to consider before launching 16:05 Authenticity & energy 18:00 Prep, lead gen & listens 21:08 Putting in the work 26:16 Recording, equipment & tech tips 35:36 Ideal episode length & content 40:37 Interview & edit tips 45:18 Ditch the script 46:37 Podcasting trends 50:10 Outro Links mentioned:‌ theultimatecreative.com Instagram: @emily.decloux Marketing Sucks: The Anatomy of a Perfect Marketing Email buzzsprout.com/2296686/episodes/16393762 Yeti X Mic Pop Filter amazon.ca/Yeti-Mic-Filter-Foam-Winscreen/dp/B08F24HGKH Blue Yeti mic set-up youtube.com/watch?v=gjNf94cwCsk&t=1s Riverside riverside.fm Descript descript.com — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…

Marketing Sucks

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Building Everyday Moments with Palak Dave 42:04

20 days ago42:04

42:04

Has the pandemic shift to doing EVERYTHING online left you feeling starved for IRL community? If unplugging from the digital world is on your to-do list, you’ll want to listen to this episode of Marketing Sucks. My guest Palak Dave, known as the ‘Queen of IRL,’ is the founder of the Embiria Social Club and an experience expert who has curated and hosted over 350 super-memorable community and media events. Palak is championing a movement towards everyday fulfillment and joy, and encouraging others to prioritize IRL moments and human connection over digital distractions. During our conversation, you’ll learn what to expect from Palak’s events (and why you NEED to check them out), how she hits the sweet spot when it comes to community-building and monetization, and why she’s so driven to help other people live their lives fully. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Palak’s signature 5-sensory approach to curating memorable and meaningful events Why adults often struggle to make connections — and how to open back up! How to build intentional everyday moments into your day (no matter how packed your schedule is) Please rate, review, and subscribe! Guest bio: Palak Dave is a mission-driven entrepreneur, experience expert, speaker, and author of Beautiful Everydays: A Guide to Living in the Here and Now. Formerly an award-winning marketer at companies including the Toronto International Film Festival and Indigo Books and Music Inc., she began her entrepreneurial journey in 2017 by founding Embiria (meaning experience), which has evolved to Embiria Social Club — a community helping women feel more fulfilled in their everyday lives. Timestamps:‌ ‌ 00:12 Meet Palak Dave 02:51 Palak’s journey 05:52 Palak’s events 09:52 Make an impression with intention 11:04 Struggling with connection 13:38 Drive for more connection 17:16 After loss 20:54 Everyday moments 27:59 Sustainable success & mental health 33:57 Attending events as a shy person 39:40 Action item & outro Links mentioned:‌ ‌ Palak Dave embiria.ca Instagram: @paldave , @embiria 7 Levels Deep 7levelsdeep.com — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…

Marketing Sucks

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Balancing Family Life and Entrepreneurship: Productivity Hacks 27:34

27 days ago27:34

27:34

When you’re a mom and a business owner, it’s easy to feel stretched thin 24/7. If you spend your days juggling family, business goals, and self care (if you’re lucky), it can feel like you’re constantly falling behind and even failing. As a mom of two and entrepreneur of 20 years, I’ve done it all… and had the burnout to prove it. In this episode of Marketing Sucks, I explain why the perfect work-life balance is BS — and how to make it all work anyway. Tune in as I share a few of my hottest hacks and strategies for boosting your productivity, handling your calendar, and setting solid boundaries, so you can take back control of your life. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ What we tend to neglect when we start to feel overwhelmed — and how to put some non-negotiables in place A simple trick for scheduling meetings that won’t waste your time (and getting rid of the ones that do) 3 different boundaries you should be setting in your business Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 01:26 No perfect balance 03:30 Mom guilt 04:49 Business with babies 06:51 Setting your non-negotiables 11:35 Time for yourself 13:07 Scheduling meetings 14:44 Blocking off your calendar 17:07 Setting boundaries 22:04 Involving your family 24:07 Impact over perfection 26:17 Your action items — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…

Marketing Sucks

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Building a Franchise Empire with Jessica Sennet 1:09:59

5 weeks ago1:09:59

1:09:59

Have you ever dreamed about building a brand that’s bigger than you? In this episode of Marketing Sucks, I sit down with the amazing Jessica Sennet, CEO of Mighty Mom, a fitness company that helps prenatal and postpartum women get strong and comfortable in their own skin. Jessica not only helps moms build new muscles, endurance, and confidence, she’s also built a kick-ass franchising empire. In this no-holds-barred conversation, Jessica shares the accidental, non-linear entrepreneurial journey that took her from New York City acting auditions to boot camps in Toronto parks. We talk about how she made the shift from a personal brand to a scalable fitness biz with MAJOR franchise potential, the mindset challenge that almost knocked her off-course, and the business boot camp that made a huge difference. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How Jessica survived the Dragon’s Den and turned rejection into strength How she grew and scaled Mighty Moms on her own terms Her secret weapon for moving through the franchising process with more ease Please rate, review, and subscribe! Guest bio: Jessica Sennet is a CPT, Fit for Birth Corrective Exercise Specialist, Oh BABY Fitness Instructor, CORE + DRA Expert, and a graduate of many specialized workshops and seminars in Prenatal and Postpartum Fitness. Timestamps:‌ ‌ 00:13 Intro 01:16 Meet Jessica Sennet 03:21 Accidental entrepreneurship 07:38 Shift to Mighty Mom 09:56 Non-linear path to success 12:36 CEO mindset 20:46 Dragon’s Den 26:15 Prepping & after the Den 39:05 Power of vulnerability 46:46 Franchising process 56:34 Do what you love 58:01 Benefits of franchising 1:04:37 5k stroller walk 1:06:37 Outro Links mentioned:‌ ‌ Jessica Sennet mightymom.ca Instagram: @mightymomjess , @mightymomtraining — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…

Marketing Sucks

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Why Your Personal Brand Isn’t Working (And How to Fix It) 19:42

6 weeks ago19:42

19:42

A successful personal brand is the best business asset you can have, but trying to build one can leave you feeling like the Invisible Woman. You can post all the tips, tricks, hot takes and how-tos you want, but you won’t see a strong ROI if your personal brand is weak — it’s just not going to happen. If you’re sick of showing up online every week, posting a ton of high-value content, and getting crickets in return, this week’s episode of Marketing Sucks is for you. I dive deep into the nitty-gritty of building a strong and authentic personal brand that actually moves the needle. Listen now to learn what actually makes up your personal brand, how having a great one will supercharge your ‘like, know, trust’ factor, and what “providing value” really means. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Why you shouldn’t be afraid to share more of your life online The 3 biggest things that keep people from showing up online (and why you need to get over them) 3 actionable steps to help you set the foundation for a killer personal brand Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 02:02 What is a personal brand? 03:40 Sharing authentically 05:13 The visible CEO effect 07:21 Fear of judgment 10:14 Defining your core message 11:17 Identifying your audience 11:55 Consistency, sharing & engaging 13:57 Using your words 15:22 Making time 18:27 Your action item 19:05 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…

Marketing Sucks

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Paid Ads 101 with Alvaro Berrios 40:42

7 weeks ago40:42

40:42

Thinking about taking the plunge into paid ads? Wondering why your current campaign is falling flat? I got you. In this episode of Marketing Sucks, I sit down with Alvaro Berrios, founder of the digital marketing agency Alvaro Berrios Digital. As a leading expert in ad management, Alvaro helps his clients get mucho bang for their ad spend bucks. Tune in as we discuss ALL things paid ads — when to use them, how much to pay for them, how to know when you’re ready for your first campaign, and how to avoid unethical ad agencies. Along the way, Alvaro shares his wild trial-by-fire intro to the world of Google and Facebook Ads, his #1 piece of advice for setting the budget of your first ad run, and why he turns away a TON of potential customers. This conversation is a value-packed paid ads primer that ALL business owners can learn from — don’t miss it! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to know when you’re ready for paid ads — and two things to have in place FIRST The key components of a successful campaign (and the metrics you’ll want to track!) Your best-bet paid ads platform as a service-based business Please rate, review, and subscribe! Guest bio: Alvaro Berrios is the founder of Alvaro Berrios Digital, a leading digital marketing agency. He's an expert in ad management across major platforms like Facebook, Instagram, Google, and YouTube. Alvaro excels at creating strategies that boost audience engagement and drive sales. Timestamps:‌ ‌ 00:12 Intro 01:00 Meet Alvaro Berrios 02:05 Alvaro’s intro to ads 06:19 Prepping for paid ads 09:42 Start slow & set a budget 12:39 The right platform & mindset 16:17 Ethics in marketing 18:57 Successful campaign components 24:08 Boosting v. actual ads 28:10 When to hire an ads manager 31:31 Unethical agencies 32:58 Ad trends 37:16 Lay the foundation Links mentioned:‌ ‌ Alvaro Berrios alvaroberrios.com/facebook-ads-rapid-launch Instagram: @imalvaroberrios YouTube: youtube.com/channel/UCSmui7YHlQ0PepO1Y61s_QA — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…

Marketing Sucks

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The Anatomy of a Perfect Marketing Email 20:20

8 weeks ago20:20

20:20

Sick of sending out emails every week without getting a single response, click-through, or sale? Before you hurl your laptop out the window and give up on email altogether, let me say this: email marketing, if done correctly, can have an ROI of $36 for every $1 spent. Not only is email one of the most powerful tools at your disposal, it’s also one of the few channels that you can control. If Mark Zuckerberg decides to shut down Instagram tomorrow, there’s not a damn thing you can do about it… but you’ll always own your mailing list. So, let’s turn it into your biggest moneymaker. This value-packed episode of Marketing Sucks reveals the anatomy of a killer marketing email, from subject line to signature. Join me as I break down the biggest email do’s and don’ts so you can get the most bang for your marketing buck! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to find the right balance of storytelling and straight-up sales 3 things that a great marketing email will do and how to check those boxes How to write attention-grabbing subject lines that aren’t click-bait (and the #1 thing to avoid in your intro) Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 02:11 Testing & email goals 03:43 Subject line 05:49 Email intro 08:32 Email body 11:18 Language & structure 12:44 Call-to-action 14:47 Formatting & aesthetic 17:23 Footer, compliance & recap 19:04 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…

Marketing Sucks

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Embracing a Social First Mindset 15:50

9 weeks ago15:50

15:50

Turning lurkers into buyers takes a hell of a lot more than just a slick website or colour-coordinated Instagram grid these days. Bands that want to stay relevant in 2025 and beyond need to embrace a social-first mindset, which means rethinking social media’s role in your brand’s ecosystem, switching up how you connect with your audience, and knowing how to turn social feedback into marketing (and product development) gold. When you’re hands-on and intentional in the way you show up and operate your business, you can consistently give your audience what they need from you — instead of just adding to the noise. Ready to sharpen your strategy, cut out the fluff, and become part of the conversation? This super-juicy episode of Marketing Sucks digs into the nitty-gritty of developing a social-first mindset that will help you see your best results in 2025! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ What consumers want to see and hear from you (and how to let ‘em have it) How and where to integrate social feedback into your overall marketing strategy 4 simple tips that will help you get started this week Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 01:36 Social-first mindset & being hands-on 05:06 Your brand ecosystem & social insights 08:33 What a social-first future will look like 10:42 Listen more & break the silos 12:21 Authenticity 13:31 Think long-term 14:28 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…

Marketing Sucks

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One Year Of Marketing Sucks 31:32

10 weeks ago31:32

31:32

Your brand story is so much more than just a few paragraphs tucked away on your About page — it should guide your marketing strategy and shape the way you show up for your audience. Having a strong story helps you spark connections, build trust, and grow an engaged community that wants to work with YOU, specifically. As Senior Creative Director at Spin Master, my guest (and husband) Phil Ginther has helped shape the stories of big-name toy brands like Paw Patrol and Rubik’s Cube. This episode of Marketing Sucks revisits our most popular 2024 conversation, which covered some of the biggest brand copywriting FAQs. Tune in to learn Phil’s tried-and-tested tips for easy, consistent brand storytelling that connects, including a celeb-themed writing exercise that’ll help you master the tone of your brand voice by zeroing in on the three adjectives that best describe it! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Easy ways to weave your story into your marketing (without making it about selling) How to lean into your brand’s pillars and stay in your lane What you can learn from the brands that are absolutely crushing it! Please rate, review, and subscribe! Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play. Timestamps:‌ ‌ 00:11 Intro 02:33 Meet Phil Ginther 03:50 Phil’s business journey 05:36 Leaving the daily grind 07:44 Joining Spin Master 10:35 “Know thyself & thy lane” 12:33 Leaning into your pillars 15:51 User-generated content 17:03 Red Bull & Liquid Death 19:29 Brand voice exercise 24:30 Your action item 27:24 Quick-fire questions 28:27 Headphone story & outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…

Marketing Sucks

1
Understanding Blue Monday: Mental Health Strategies for the New Year with Natacha Pennycooke 39:45

11 weeks ago39:45

39:45

While the third Monday of January has been called the most depressing day of the year, the surrounding weeks can also wreak havoc on your mental health. Many of us feel sad, tired, and unmotivated after the holidays, and the stress of our current economy can make these symptoms feel even worse. Your mental health has a direct impact on the health of your business. In this episode of Marketing Sucks, I’m joined by brilliant psychotherapist and mindset coach Natacha Pennycooke to talk about the signs and symptoms you should keep an eye on during the winter months — and the mental health strategies that can help you kick off the New Year with less overwhelm! Tune in to learn how Blue Monday outgrew its gimmicky origins, why January is a mental health danger zone, and how to get seriously proactive about self care. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to recognize the signs that you may suffer from seasonal affective disorder How to reduce (or even prevent) poor mental health outcomes in the winter How to forecast and prepare for the ebbs and flows of your mental health Please rate, review, and subscribe! Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice. Timestamps:‌ ‌ 00:11 Meet Natacha Pennycooke 01:41 Blue Monday 06:32 SAD & holiday stress 09:55 Prevention & prediction tips 16:17 Link between business & personal health 19:45 Mental health as a moneymaker 24:13 Investing in self care 25:59 Activating states of rest 29:59 7 types of rest & 5 closest people 34:14 Check-ins & hell months 37:37 Your action item 38:42 Outro Links mentioned:‌ ‌ Natacha Pennycooke natachapennycooke.com theacceleratedleader.com Instagram: @natachapennycooke.therapy , @natachapennycooke.ceo We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers amazon.ca/We-Should-All-Be-Millionaires/dp/1400221625 7 Types of Rest — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…

Marketing Sucks

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Sacred Serenity: Redefining Productivity, Balance, and Self-Care with Francesca Brunsden 39:34

12 weeks ago39:34

39:34

We live in a world that glorifies hustle, where 12-hour workdays get high-fives and everyone competes to be the one doing the most. But when we’re constantly multitasking, we aren’t creating space for ourselves to literally just BE — and this inevitably leaves us feeling anxious, overwhelmed, and burnt out. While rest may be seen as unproductive, mental downtime actually fuels us… and gives our creativity a major boost. In this episode of Marketing Sucks, I sit down with Francesca Brunsden, a Mindset and Human Design Alignment Coach who works with women who are sick and tired of the status quo, living on autopilot, and putting their needs last. We talk about how being a mom of three young kids during the pandemic led her to carve out a unique niche, how she helps her clients get the most out of their mornings, and what it means to be in a state of sacred serenity. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to make space for productive rest during the day (while still getting things done) The power of environment when it comes to mental wellbeing How to visualize a more relaxing life, carve out that intention, and then take ACTION Please rate, review, and subscribe! Guest bio: Francesca Brunsden is on a mission to help women guide themselves toward their goals while enjoying fulfillment in the day-to-day and practicing what it means to be relaxed in a world that promotes anxiousness. Through her group program and recently published journal, Diaries of a Relaxed Woman, she inspires women to find balance and joy. Francesca is an expat living in Toronto with her husband and three young children. Timestamps:‌ ‌ 00:11 Meet Francesca Brunsden 02:34 Francesca’s journey 05:46 Pandemic pivot 09:18 Sacred serenity 12:04 Rest & productivity 16:47 How to start a daily practice 20:48 Morning ritual 22:36 Power of environment 26:19 Visualizing & setting boundaries 31:57 Forgetting the “how” & taking action 37:32 Your action item & outro Links mentioned:‌ ‌ Francesca Brunsden francescabrunsden.com Instagram: @francesca_brunsden Diary of a Relaxed Woman: A Daily Journal Practice amazon.ca/Diary-Relaxed-Woman-Journal-Practice/dp/B0DH3S3D6Q — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…

Marketing Sucks

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The Power of Simplification with Erin Binns 48:43

14 weeks ago48:43

48:43

Newsflash: “busy” is NOT the badge of honour people think it is. If you’re sick of the grind and want to stop overcomplicating EVERYTHING, this episode of Marketing Sucks is for you. My guest is the fabulous Erin Binns, a multi-million-dollar real estate mogul turned bad-ass business consultant who runs the brilliant workshop The Simplicity Shift. Our conversation explores the different ways we make things harder on ourselves for no reason — and how to break through the BS that keeps us stressed. Tune in to learn how to let go of the pesky perfectionism that keeps you doing more than you have to, navigate the gendered energies of task division, exercise more control over your calendar, and manage client expectations, so you can simplify your life and focus on what really matters. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Why we need to reject martyrdom and start asking for the help we need The trick to giving constructive feedback without making it weird How to build genuinely incredible client relationships (and throw killer events!) Please rate, review, and subscribe! Guest bio: Erin Binns helps service-based businesses and corporations simplify operations, elevate client experiences, and create more meaningful connections. Her signature workshop, The Simplicity Shift, empowers busy professionals to streamline their schedules, creating valuable space in their calendars to focus on what truly matters. She has a unique gift for turning ideas into actionable, successful projects. If you’ve been struggling to bring a vision to life, Erin will help you break through, transforming your ambitions into reality. Timestamps:‌ ‌ 00:12 Intro 01:40 Meet Erin Binns 03:00 From hotel sales to consulting 06:41 Speaking on stage 08:55 “Busy as a badge of honour” 11:54 Rejecting martyrdom 15:51 Self-awareness & feedback 17:41 The Simplicity Shift 23:25 Setting expectations 27:50 Prioritizing the right things 29:59 Building client relationships 34:14 Gather Society 37:59 Hosting an outstanding event 45:31 Your action item 47:33 Outro Links mentioned:‌ ‌ Erin Binns erinbinns.com Instagram: @erinbinns Gather Society gathersociety.ca Simplicity Shift Checklist — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…

Marketing Sucks

1
Managing Energy in Your Business with Chernell Bartholomew 51:51

15 weeks ago51:51

51:51

While this episode of Marketing Sucks is dedicated to mompreneurs, it’s packed with expert tips that will help any entrepreneur reduce the overwhelm and find energetic balance in their business. My guest is Certified Health Coach and bestselling author Chernell Bartholomew. Since experiencing burnout 9 years ago, Chernell has been on a mission to shift the focus in health from vanity to intentional energy, so you can feel connected to yourself and not crash every day at 1 pm. Our conversation dives DEEP into energy management and stress reduction. Tune in as we get real about the expectations of mompreneurship, the rise of crappy wellness trends (and what ACTUALLY works), and how to change the internal stories that keep you stressed out and guilty. BONUS: Chernell delivers a fabulous guided energy session that will connect you to your body and leave you feeling more grounded! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How guilt builds up in the body (and how to start releasing it) The most valuable lesson that Chernell teaches clients — and how to implement it The big a-ha! moment that led her to launch her business Please rate, review, and subscribe! Guest bio: Chernell is a Certified Health Coach, award-winning Registered Massage Therapist, speaker, and two-time bestselling author. She is a wife, mom of 3, and the founder of the Energized Mom Method, her signature program where she moves moms and female entrepreneurs from burnout to next-level energy with ease. Timestamps:‌ ‌ 00:12 Intro 04:03 Meet Chernell Bartholomew 07:06 Guided energy session 10:30 Why she launched her business 12:39 Releasing guilt & asking for help 15:17 Energy management tips 17:22 Changing the story 22:07 Being intentional with time 27:41 Diet trends 32:30 Having more fun 35:23 Crafting story 38:56 Chernell’s evolution 42:54 Tetris & knowing your power 47:19 Putting woo-woo into action 48:23 Your action item 50:33 Outro Links mentioned:‌ ‌ Chernell Bartholomew vitalitymvmt.com/energized-mom-method Instagram: @chernell.energycoach — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com . 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency…

Marketing Sucks

1
Beyond the Gift Wrap: How Shopping Small Impacts Lives with Megan Munro 30:29

16 weeks ago30:29